She’s the Sydney PR Queen whose signature look includes her luscious blonde locks.
But Sweaty Betty founder, Roxy Jacenko, 37, appears to be rocking a new shorter, cropped hairstyle.
At least that’s what a number of her fans thought on Sunday, when the high-flying publicist shared a glamorous selfie to Instagram.
New look? Sydney PR queen Roxy Jacenko, 37, has debuted a glamorous shorter updo to Instagram, with a number of fans thinking she had cut her hair
In the close-up snap, the PR maven shows fans what her hair would look like shorter, while relaxing on the leather seat of her Bentley.
While it is unclear whether she actually chopped off her locks, an overwhelming number of fans instantly complimented the ‘new’ hairstyle.
One wrote: ‘Gorgeous! PS how good would you look with short hair,’ while another fan noted,’I love this subtle look on you. So pretty.’
Crowning glory! The Sydney PR queen regularly flaunts her trademark long blonde hair for client shoots
Another follower wrote: ‘Always so pretty I admire you, your [sic] a pleasure to follow and always inspired thank you.’
Meanwhile, Roxy recently took part in a raw interview with Rescu ahead of International Women’s Day on March 8.
Set to be released in full next week, the interview promises to reveal ‘the real Roxy’, illuminating ‘the real woman behind the social media veil.’
Luscious locks! the legendary publicist is known for her luscious blonde locks which she regularly styles in a variety of ways
Roxy appears in a short video, saying she’s ‘super excited’ to speak with the website for their ‘women of influence’ series.
Appearing dressed down for the chat, the blonde has her hair tied back in a tight bun and wears minimal makeup.
Conducting the interview is Roxy’s pal Bahar Etminan, editor and founder of the Rescu website.
Candid: Teasing the forthcoming chat, Roxy appears in a short video, saying she’s ‘super excited’ to speak with the website for their ‘women of influence’ series
Having known the PR maven for more than a decade, Bahar told Daily Mail Australia that even she was ‘shocked and surprised’ to learn more about her close friend.
Inspirational and influential, there’s no doubt Roxy has much to reveal.
The self-made success story went from working at McDonald’s to becoming a multi-millionaire after starting her PR agency Sweaty Betty at the tender age of 24.
So much to tell you! Roxy Jacenko is set to tell all in a new interview with Rescu, which is being described as ‘candid, uncut and very raw’
The tycoon now boasts three businesses, and is herself the ambassador of several high-powered brands.
Her personal life is just as action-packed, having hit media headlines when her husband Oliver Curtis was jailed for twelve months for insider trading.
The family is now reunited, with Roxy sharing adorable photos of her clan with her 213,000 Instagram followers.