While Miranda Kerr and Kate Waterhouse are known as Australia’s most fashionable faces, it seems there’s a lesser known contender who may be on the fast track to becoming the nation’s most stylish woman.
Jaimee Belle Kennedy, 26, a creative advisor at fine jewellers Kennedy Luxury Group, is swiftly cementing her style icon status thanks to a string of effortlessly elegant appearances at the Melbourne Cup Spring Racing Carnival earlier this month.
The Melbourne-based fashionista regularly works with Sydney celebrity hairstylist Sarah Laidlaw, who created some of her most iconic looks for the spring racing season.
Vintage Hollywood sirens serve as inspiration for her memorable looks, with stars like Grace Kelly, Audrey Hepburn and Jean Harlow among Jaimee Belle’s favourite style icons.
‘I grew up in dance and I think my love of fashion started there. I have fond memories of wearing costumes and makeup and being able to transform my character. As an adult, fashion allows me to emulate that feeling,’ she told Daily Mail Australia.
Jaimee Belle Kennedy, a 26-year-old jewellery director from Melbourne, may be on the fast track to becoming Australia’s most stylish woman thanks to her incredibly elegant appearances at Flemington Racecourse during the Melbourne Cup Carnival earlier this month
Her style harkens back a bygone era, with vintage screen sirens like Grace Kelly, Audrey Hepburn and Jean Harlow serving as Jaime Belle’s biggest inspirations
High-end fashion is evidently Jaimee Belle’s medium of choice, if her appearances at the Spring Racing Carnival are anything to go by.
On Melbourne Cup Day, her choice of pastel pink Gucci dress coat and yellow headpiece placed her at the top of ‘best dressed’ lists from the moment she arrived at Flemington Racecourse.
‘There is always one piece that I absolutely fall in love with, and then I build around that item. It could be a dress, a pair of shoes or even a bag,’ she explained.
Jaimee Belle’s choice of a pastel pink Gucci dress coat and yellow headpiece placed her at the top of ‘best dressed’ lists from the moment she arrived at Flemington Racecourse on Melbourne Cup Day
‘My Melbourne Cup outfit was built around my neon Kelly Cut Clutch,’ she said, referring to the yellow Hermès handbag which starts from $26,225.
On Oaks Day, she braved the breeze at Flemington in a matching baby blue dress and draped blazer by Ralph and Russo – the designer of her ornate, corseted bridal gown which she wore for her wedding to Kennedy Group heir James Kennedy in Florence, Italy in 2018.
Taking cues from a bygone era, she added a touch of old Hollywood sparkle with a diamonds from fine jewellers Graff and metallic silver stilettos, and had Sarah Laidlaw style her blonde tresses into a chic chignon at the side of her head.
JAIMEE BELLE KENNEDY’S TOP FASHION TIPS
– Never follow seasonal trends – shop according to your personal style and brand instead.
– Find staple pieces for your wardrobe that you can mix with anything, like Jaimee Belle’s go-to piece, a bodysuit from Wolford which she owns in a rainbow of colours.
– Always own a fresh white dress – dress it up with wedges and down with sneakers all summer long.
– Style outfits around one key piece – shoes, dress or bag.
Jaimee Belle braved the breeze at Flemington Racecourse on Oaks Day in this baby blue dress and draped blazer by Ralph and Russo, finished with leather gloves and a matching hat
She added a touch of old Hollywood sparkle to her ensemble with a diamond necklace and bracelet from fine jewellers Graff, styling her blonde locks in a chic chignon at the side of her head
Jaimee Belle wore this ornate corseted bridal gown by Ralph and Russo for her wedding to Kennedy Group heir James Kenney in Florence, Italy in 2018
‘Sarah and I have a wonderful working relationship as well as a very close friendship,’ she said of her longtime collaborator.
‘I really trust her and often give her complete creative control. Sometimes I don’t even know what she is doing until she is finished, and I look in the mirror two minutes before walking out the door and realise I am rocking a giant beehive today!’
For Jaimee Belle’s appearance at the Brownlow Medal Count in September, Sarah created a particularly dramatic look inspired by the hair of Claudia Schiffer in Chanel’s Haute Couture Fall/Winter 1995 fashion show.
Sydney session stylist Sarah Laidlaw is the creative mastermind behind many of Jaimee Belle’s most iconic looks, including this ornate ribboned ponytail which she wore to the Brownlow Medal Count in September
Her Brownlow hairstyle was inspired by Claudia Schiffer’s look from Chanel’s Haute Couture Fall/Winter 1995 fashion show
When she’s not parading her glamorous looks in the Birdcage or posing up a storm on various red carpets, Jaimee likes to keep her style adaptable and simple.
Her staple for every season is a Wolford bodysuit, which she owns in almost every colour.
‘They are great quality and so long-wearing. They’re easily styled with denim for the day, under a blazer for the office or with a leather skirt in the evening,’ she said.
For summer, she always falls back on a fresh linen dress, ‘styled with sneakers for a day at the park with my dogs, or wedges for a relaxed lunch with friends and family.’
Shunning seasonal trends, Jaimee Belle prefers to focus on pieces that suit her personal style and brand, noting: ‘Just because something is on trend, doesn’t mean it looks flattering on everyone.’
Asked about her favourite trends, Jaimee Belle said she avoids jumping on seasonal bandwagons and prefers to focus on what suits her personal brand instead.
‘i really just love a piece when I see it. Just because something is on trend, doesn’t mean it looks flattering on everyone,’ she said.
‘We all have different shapes and proportions, so it’s about finding the perfect piece for you as an individual.’