Is this the 2017 John Lewis Christmas advert?

It’s one of the highlights of the festive season.

And on Monday viewers were given a taste of what could be the eagerly awaited John Lewis Christmas ad.  

A video posted on Twitter shows a creature with large eyes accompanied by the hashtag #underthebed.

It was first posted on Monday morning on the account @UnderTheBed2017, which was created in October this year, and has since been retweeted hundreds of times.

Many have speculated that it is the trailer for this year’s John Lewis Christmas advert, commenting that it features the same font as last year’s.

Last year’s commercial, which featured Buster the Boxer, was an instant hit with viewers.  

The two-minute ad tells the story of a little girl called Bridget who loves to jump.

It was first posted this morning on the account @UnderTheBed2017, which was created in October this year, and has since been retweeted almost 500 times

Set to a cover version of ‘One Day I’ll Fly Away’, her mother and father buy her a trampoline, toiling while she sleeps to build it before hiding it in the garden to surprise her with on Christmas Day. As the snow falls an array of animals start using it as the Boxer watches forlornly through the window.

The next morning Bridget sprints out to use it for the first time but her joy turns to shock as cheeky Buster has the last laugh and uses her new toy before her.  

Meanwhile, other supermarket retailers have been weighing in with their seasonal offerings. 

Tesco 

Tesco’s one-minute ad is the first in a five-part series to promote the retailer’s festive ‘Everyone’s Welcome’ campaign.

In the clip, which was released on Sunday, different families are seen celebrating the festival as they dig into a Tesco turkey.

But not everything goes to plan. 

In one scene, a worried-looking man peers into the oven as he inquires: ‘You did take the giblets out?’

It becomes apparent that the cook has forgotten, as he responds: ‘Giblets?’

In another scene, a woman struggles to get an over-sized turkey into the oven, before deflecting the attention away by asking her concerned guests: ‘Has everyone got a drink?’

LIDL

LIDL’s Yuletide offering comes in three parts: the Cavalier Carver, The Mince Pie Maverick and the Double Dipper.

In the Mince Pie Maverick, a father demonstrates all the different ways you can devour the Christmas snack, including nibbling, grazing and chomping.

‘Our campaign “Every Lidl Thing For Christmas” has been developed to showcase the fantastic breadth of food and drink we have for the UK customer at Lidl,’ Claire Farrant, the supermarket’s UK advertising and marketing director, said. 

‘Each Christmas tribe is paired with a Lidl product, demonstrating how we are offering everything anybody could want for this Christmas, and always at unbeatable value.’

M&S

This year, M&S has gone for a very different approach with its festive advert, which is instead a John Lewis-style animated tearjerker that stars one of the best loved characters in children’s literature.

The 90-second advert sees Paddington Bear accidentally stumble across a burglar who he mistakes for Father Christmas on the roof of his home, famously in Windsor Gardens. 

Always eager to help, the adorable Paddington offers to deliver the presents with the fake Father Christmas, despite protestations that he isn’t Santa.

Naturally, the burglar eventually sees the error of his ways as the bear from deepest, darkest Peru shows the thief how excited the family are as they open their presents. 

Asda 

Asda’s 60 second ad is the first in a series meant to give viewers a glimpse into the grocery chain’s imaginary festive workshop.

It follows a young girl and her grandfather who sneak into a factory to discover Asda’s Christmas ‘Imaginarium’, featuring a reindeer-powered food mixer for Christmas puddings, miniature people assembling canapes, and a Gin Room where a worker infuses truffles with an apparent gin laser. 

Andy Murray, Asda’s chief customer officer, said: ‘The care and attention that has gone into listening to our customers and creating our Christmas range this year is really impressive and the Imaginarium is the perfect showcase for the excitement and ethos behind our products.

‘Whatever your age or budget, Christmas is the time of year when you’re open to a little bit of magic and wonderment and I’m really excited that we’ve been able to do our bit to provide that for our customers this year.’ 

Argos 

Argos’s 60-second commercial aims to transport viewers to a magical distribution centre where a troupe of elves are helping Santa to deliver gifts.

The advert is supposed to accentuate speedy delivery from Argos, with the retailer saying online orders can be delivered in as little as four hours.

Three children will also have the opportunity to feature in the TV advert themselves, with parents invited to submit images of them on social media.  

The advert, created by CHI&Partners and directed by Gary Freedman, features a futuristic rocket-powered sleigh ready to take off on its mission across the country.

One child’s long-awaited Christmas present, a Teksta voice-recognition robotic puppy, is found wandering the aisles by an elf.

But the elf scans it in at the ‘elf station’ to reveal its intended recipient on-screen, Tom, aged nine, whose family’s gifts are departing from gate nine.

This leads to a chase across the distribution centre in which the elf does his best to ensure the robotic puppy makes it to Tom in time for Christmas.

Gary Kibble, Marketing Director at Argos, said: ‘We love this edge-of-your-seat, high-energy Christmas campaign, which aims to surprise and delight across all channels – showcasing Argos’s Fast Track delivery commitment to getting customers what they want, how and when they want it, faster than anyone else.’ 

Vodafone 

Martin Freeman has delighted fans in Vodafone’s heartwarming festive advert.

In the first part of the phone network’s Christmas love story series, the Sherlock actor, 46, is seen falling for a mystery brunette on a train platform – as she watches the movie It’s a Wonderful Life.

With his female companion wearing a red coat a la Martine McCutcheon in the famous Richard Curtis movie, the advert certainly appears to have a distinct Love Actually feel about it.

The pair lock eyes as Freeman quotes the famous line ‘I’ll give you the moon, Mary’, to which the woman replies: ‘I’ll take it. Then what?’

The Hobbit star, who could perhaps brush up on his chat-up lines, then begins talking to her about the dangers of burning through her data if she watches movies on her phone.

After eventually getting on the train, he is seen berating himself for bringing up mobile phone data, before the mystery woman appears at the window with her phone number.