It’s Miller time at M&S: Shares hit a six year high as chain unveils actress’s new ‘boho chic’ collection

 Marks & Spencer’s boss hailed a new ‘absolutely knockout range’ designed by Sienna Miller as shares in the company hit their highest for more than six years.

The High Street chain unveiled a ‘boho chic’ collection as it seeks to cement its fashion credentials.

The line of 33 pieces will be available in stores from tomorrow.

Launching the range, M&S chief executive Stuart Machin said: ‘Sienna is seriously one of the most amazing people I’ve ever met.’

She has ‘a real eye for style, quality, and detail – the perfect person to be the face of our clothing and home business’, he added. 

Style icon: M&S chief exec Stuart Machin with actress Sienna Miller at the launch of her latest collection

It is the second time M&S has worked with actress Miller, 42, who said there was a ‘phenomenal reaction’ when she was the face of its womenswear campaign last autumn.

After years of its ranges being mocked as dowdy, M&S has swung back into style since Machin took over in 2022. 

It has succeeded in appealing to younger shoppers through star-studded tie-ups.

M&S shares have more than doubled on his watch and were up 1.8 per cent at 311.6p last night, the highest since late 2017.