She was controversially named as the face of Cadbury Dark Milk chocolate in late April.
But Jesinta Franklin (nee Campbell) is reportedly a chocoholic no more as the famously health conscious model’s contract with the confectionery company has come to an end, The Sun-Herald reported on Sunday.
The rumoured $200,000 Cadbury contract drew criticism due to Jesinta’s previous promotion of a sugar-free diet.
No longer a chocoholic? Jesinta Campbell’s Cadbury ambassador role has come to an end after the ‘$200,000’ deal sparked controversy over her sugar-free diet
Fairfax Media reports that while her ambassador role talking up the chocolate brand has come to an end, Jesinta’s image will continue to be used in television commercials.
Jesinta’s appointment as a Cadbury spokesperson in late April sparked controversy, as the model had previously been vocal about following a sugar-free diet.
The model has banned soft drink and does not eat at restaurants during the week in order to avoid sugar and processed foods.
Jesinta last year released a bestselling cookbook, Live A Beautiful Life, which contained more than 50 gluten and refined sugar free recipes.
Strict diet: The model has banned soft drink and does not eat at restaurants during the week in order to avoid sugar and processed foods
‘I’m not going to sit here and say I only drink green juices’: In an attempt to silence critics, the svelte brunette tucked into a block of the chocolate during an interview on Today in May
‘I would never have soft drink in my pantry, and I would never drink it,’ Jesinta told News Corp in February.
‘I don’t like to put that amount of sugar in my body, and I think it’s really toxic for you.’
In an attempt to silence critics after her Cadbury deal was announced, the svelte brunette tucked into a block of the chocolate during an interview on Today in May, telling the hosts: ‘I’m not going to sit here and say I only drink green juices.’
‘I’ve never promoted a totally sugar-free diet. I’m gluten-free and that’s the only thing I’ve ever said that I totally avoid’: During the interview Jesinta said she likes to treat herself with chocolate
‘The past 12 weeks I’ve cut out alcohol and sugar and processed foods’: Jesinta recently told The Sunday Telegraph she went sugar free and banned processed foods for three months prior her walk down the David Jones catwalk in August
‘I’ve never promoted a totally sugar-free diet. I’m gluten-free and that’s the only thing I’ve ever said that I totally avoid,’ Jesinta added.
However Jesinta recently told The Sunday Telegraph she went sugar free and banned processed foods for three months prior to her walk down the David Jones catwalk in August – coinciding with when she inked her Cadbury deal.
‘I like to feel like I’m my fittest, most healthy version of me when I’m out there on the runway, so the past 12 weeks I’ve cut out alcohol and sugar and processed foods,’ she said.
Fighting fit: Jesinta makes no secret of her healthy lifestyle, regularly uploading photos of her working out online
‘Not that I have lot of that in my diet anyway, but I really make a conscious effort to eat as clean as I can.’
In a statement provided to Fairfax Media, Cadbury denied it had been annoyed by Jesinta’s comments about going sugar free and revealed they would be extending the use of her image in their TV commercials.
Daily Mail Australia has contacted Jesinta’s representatives for further comment.
‘I really make a conscious effort to eat as clean as I can’: Jesinta has also written a bestselling cookbook containing more than 50 refined sugar free recipes