An alcoholic who pleaded with home delivery booze service Jimmy Brings to stop serving her was instead repeatedly sent promotional messages and discount codes by the drink delivery service.
The woman sent several messages asking to ‘opt out’ of the service and self-exclude from any future advertising.
In one email seen by Daily Mail Australia, she detailed her issues with alcohol – including receiving professional treatment to beat her addiction after spending more than $5,000 on the service in just four months.
At the height of her addiction in the early days of Sydney’s lockdown, the woman was using the service up to three times a day.
Jimmy Brings were provided with the woman’s home address, phone number and account details as instructed by her never to accept further future orders.
A spokesperson for Endeavour group, who own Jimmy Brings as well as outlets BWS and Dan Murphy’s, said at the time the group sought to ‘exceed’ obligations in terms of compliance with the laws
In one email she recently received, the woman was offered a $10 voucher to shop with Jimmy Brings again. The subject line read: ‘WE MISS YOU!’. This message was sent after she revealed she had an alcohol addiction
The woman, who spoke on the condition of anonymity, told Daily Mail Australia she asked the company on several occasions from June to stop contacting her.
In one email she recently received, the woman was offered a $10 voucher to shop with Jimmy Brings again.
The subject line read: ‘WE MISS YOU!’
‘It’s been too long between drinks… Where did we go wrong? We used to be drinking buddies.’
The woman has underlying mental health issues in conjunction with her addiction and is finding her sobriety more challenging due to the repeated messaging.
‘It’s hard to resist,’ she said.
‘I used the service several times a day and every 8th order is free, so if they don’t hear from you they call you and email you… even if you’ve self excluded.’
The process of ‘self excluding’ is recognised by the brand and a spokeswoman told Daily Mail Australia any requests that were not followed through can be reported to industry body Retail Drinks Australia.
‘There have been no recorded complaints of Jimmy Brings to date in regards to failure to comply with the requirements around self-exclusion,’ the spokeswoman said.
The woman, who spoke on the condition of anonymity, told Daily Mail Australia she asked the company on several occasions from June to stop contacting her
Jimmy Brings is under investigation after it was revealed it delivered three bottles of wine day to a man’s house almost daily in the weeks leading up to his death. Pictured: An unrelated Jimmy Brings delivery model
An alcoholic who pleaded with home delivery booze service Jimmy Brings to stop serving her was later bombarded with promotional messages and discount codes
Once a customer has self excluded from a particular service, they are unable to have alcohol delivered from that service, and will not receive any marketing materials from it.
Jimmy Brings spokeswoman
Jimmy Brings has also developed an automated system which identifies certain customers as high risk and ‘red flags’ them.
‘Red flagged customers or transactions are reviewed by the Responsible Manager to determine whether further action should be taken. Using this system, thousands of orders have been cancelled,’ the spokeswoman said.
Such red flags are triggered by the volume of the orders or frequency.
‘Jimmy Brings offers customers the capacity to self-exclude from the service and alcohol marketing. Once a customer has self excluded from a particular service, they are unable to have alcohol delivered from that service, and will not receive any marketing materials from it. Over 1,200 former Jimmy Brings customers have successfully used the self-exclusion service.’
The woman claims a driver who frequently delivered orders to her Sydney home would often say ‘see you later’ or ‘see you tomorrow’ when doing a drop off.
Upon reflection, the woman says she’s ‘glad to be alive’ and is now four months sober.
But she’s demanding tighter regulations to ensure vulnerable people are protected after using easy-to-access home delivery services for alcohol.
The driver who frequently delivered the woman’s orders to her Sydney home would often say ‘see you later’ or ‘see you tomorrow’ when doing a drop off
Jimmy Brings is under investigation after it was revealed it delivered three bottles of wine day to a man’s house almost daily in the weeks leading up to his death.
Liquor and Gaming NSW had previously reviewed the man’s death in June 2018 but told The Sydney Morning Herald it was reopening the investigation after analysis of Jimmy Brings’ sales data showed the man’s orders increased substantially in the fortnight before he died.
The 49-year-old man’s order included bottles of wine and spirits delivered nearly every day, including two identical orders within 10 minutes of each other.
It’s believed the man spent about $24,000 with the service in the three years preceding his death on nearly 300 orders.
The investigation will determine whether the service, which promises to home deliver alcohol within 30 minutes, may have breached responsible service of alcohol rules.
Online purchases of alcohol for home delivery grew markedly during the Covid pandemic as pubs closed and people were largely restricted to their homes.
One figures suggests more than 8.6 per cent of all liquor sales will be made online by 2023, compared with four per cent in 2018.
Online purchases of alcohol for home delivery grew markedly during the Covid pandemic, as people were restricted to their homes. Jimmy Brings shared this meme
More than 3,000 businesses in NSW now hold an online liquor licence, with many bottle shops and smaller venues permitted to home deliver during Covid lockdowns.
New rules came in effect from last July which addressed concerns online delivery services were being used by minors and intoxicated people who might not be served were they drinking in a licensed venue.
The rules make it an offence to sell packaged alcohol to a minor or an intoxicated person, with fines up to $11,000.
Further laws were introduced for same day delivery operators such as Jimmy Brings requiring them to support drivers to check a person’s age and ID and ensure alcohol is delivered to the person who made the order, or an adult at the same premises who agrees to accept it on their behalf.
Delivery people must also undergo Responsible Supply of Alcohol Training.
Same day deliveries were also restricted to the hours of 9am-midnight, Monday to Saturday, and 9am-11pm on Sunday.
Endeavour Group, who own Jimmy Brings as well as outlets BWS and Dan Murphy’s, told Daily Mail Australia a third party exclusion policy is in place in addition to the self exclusion policy.
Concerned family and friends of problem drinkers can contact the service directly if they have any worries about a loved one.
The group hopes to ‘exceed’ obligations in terms of compliance with the laws, and initially contributed to the Retail Drinks Australia’s code of conduct.
‘All Endeavour Group (including Jimmy Brings) drivers are trained in the responsible service of alcohol and all same day alcohol deliveries must be delivered to an adult over the age of 18 years and who is not intoxicated,’ the statement said.
Customers can self-exclude from the Jimmy Brings service here.