Joe Rogan has slammed transgender influencer Dylan Mulvaney as ‘mentally ill’ and an ‘attention w****’ on a new podcast episode after she claimed Bud Light abandoned her after their disastrous partnership.
In a recent episode of The Joe Rogan Experience, Rogan criticized comments Mulvaney made when she broke her silence over her involvement with the beer brand last week.
Mulvaney said she felt abandoned by the beer company after facing ‘more bullying and transphobia than I could have ever imagined’ over her partnership with the brewing giant.
Such criticism continued with Rogan as he described her as being ‘mentally ill’ and an ‘attention seeker’ on his show on Monday.
‘The only time [capital] respects opinions is when people boycott s*** and it works like this Bud Light thing, and now people are like, ‘Don’t do that again,” Rogan said.
Joe Rogan has once again criticized Dylan Mulvaney, a transgender influencer, for her involvement in the Bud Light ad campaign, then calling the company out
Dylan Mulvaney posted a video on Instagram last week addressing the debacle, which has seen Anheuser-Busch lose $20million in market cap value since the advert for March Madness
The entire debacle began during March Madness with this Instagram campaign
During a conversation with rapper-actor Ice Cube, Rogan questioned the decision-making process behind Bud Light’s partnership with Mulvaney and expressed concerns about the brand’s reputation and iconic status.
Rogan attributed Bud Light’s actions to pressure on being placed corporations to adopt environmental, social, and governance (ESG) standards, suggesting that the company was out of touch with regular consumers.
‘Take a brand like Bud Light. It’s for blue-collar drinking people and they like to watch football and drink Bud Light and then all of a sudden you have this mentally ill person who’s just an attention w****,’ Rogan said.
He also mentioned Kid Rock’s viral video shooting Bud Light cans with an assault rifle, implying that the brand was facing significant challenges.
Rogan commented on the issue while speaking with rapper Ice Cube (pictured) during the latest episode of The Joe Rogan Podcast. Ice Cube also criticized the beer company
‘Once Kid Rock shoots your cans, you’ve got real problems,’ Rogan said.
Ice Cube also criticized the beer company during the podcast.
‘Who controls Bud Light? That’s the question,’ Ice Cube asked.
‘Why would they make a dumb decision like that? Are they trying to ruin Bud Light? Are they trying to take down some of our most iconic American brands?’
In a video posted last Thursday to Instagram and TikTok, Mulvaney said she ‘was waiting for the brand to reach out to me. But they never did.’
She said she should have spoken out sooner but was afraid and hoped things would get better – but they didn’t.
‘For months now, I’ve been scared to leave my house,’ Mulvaney said. ‘I have been ridiculed in public. I’ve been followed, and I have felt a loneliness that I wouldn’t wish on anyone.’
Boycotts began to hit Bud Light in the wake of a limited promotional relationship it entered into with transgender influencer Dylan Mulvaney
Even eye-popping price drops have not been able to move cases of the beer
Bud Light proceeded with its Pride month programming despite being rejected by members of the LGBTQ community for not adequately defending Mulvaney in the wake of the scandal
Anheuser-Busch didn’t directly respond to Mulvaney in a statement but it said it remains ‘committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.’
Rogan also went on to criticized Bud Light’s sponsorship of the Toronto Pride event describing it as ‘silly’ before turning his attention to Target, a retailer that has also faced boycott calls over its Pride-themed merchandise.
Rogan attributed Target’s financial losses to people’s frustration with controversial social issues being forced upon them.
‘Because people are sick of this s***. They’re sick of social things that are controversial, getting stuffed into your face and where you have to accept it, and people are like ‘I don’t wanna accept it. I’m just here for f***ing toilet paper”, he explained.
This is not the first time Rogan has come out against Mulvaney.
Last month he criticized Bud Light’s partnership with the influencer suggesting that sending a customized can with her face on the side to a confused individual led to a $20 billion loss for the company.
‘Can you imagine, you’re just gonna send a f***ing can to some confused person,’ Rogan remarked. ‘You send that person a f***ing can with their face on, and your company loses $20 billion. That is wild s***, man.’
In April, he referred to Mulvaney as an ‘attention w****’ while discussing Bud Light’s attempt to move away from its traditional ‘frat culture.’
A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video on April 1 as part of a promotional contest for the beer brand.
She showed off a can emblazoned with her face that Bud Light sent to her – one of many corporate freebies she gets and shares with her millions of followers.
Conservative figures and others called for a boycott of Bud Light, while Mulvaney’s supporters criticized the beer brand for not doing enough to support her.
Since then, two marketing executives at parent company Anheuser-Busch InBev took a leave of absence, Bud Light lost its decades long position as America’s best-selling beer.
Sales of Bud Light continue to plummet. Figures have gotten incrementally worse since the beginning of the brand’s controversy in April
The brand’s ousted marketing chief Alissa Heinerscheid, 39, said she planned to update the ‘fratty’ and ‘out of touch’ branding. VP for Mainstream Brands Daniel Blake, 34, also voluntarily took a leave of absence earlier this year following the controversy
In the four weeks ending June 17, Bud Light’s U.S. retail sales had slumped 26 percent compared with the same period a year ago, according to Bump Williams Consulting, which follows the industry.
Sales of Modelo Especial, which recently supplanted Bud Light as the country’s best-selling beer in retail dollar sales, rose 9 percent in the same period.
Modelo’s market share was 8.4 percent, while Bud Light’s was 7.1 percent.
The Human Rights Campaign, the country’s largest advocacy group for LGBTQ+ rights, also suspended its benchmark equality and inclusion rating for Anheuser-Busch, a subsidiary of Belgian brewer AB InBev.
‘For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all – because it gives customers permission to be as transphobic and hateful as they want,’ Mulvaney said, without naming Bud Light.
In its statement, Anheuser-Busch said it prioritizes the safety and privacy of its employees and partners and that moving forward, it will focus on brewing ‘beer for everyone and earning our place in moments that matter to our consumers.’
Target sparked backlash after releasing its LGBT Pride month product selection
The female swimsuit collection included a label which advertises the ‘tuck-friendly construction’ and ‘extra crotch’ coverage
Other companies, including Target and Starbucks, have recently come under fire for their efforts to appeal to the LGBTQ+ community, especially during June’s Pride celebrations, only to face more outcry when they tried to backpedal.
The clashes come amid a furious and fast-spreading debate over the rights of transgender people.
At least 17 states have enacted laws restricting or banning gender-affirming care for minors, most since the start of this year.
***
Read more at DailyMail.co.uk