Just Eat role for MasterChef’s Gregg Wallace ‘is within BBC rules’ over promotional work
- MasterChef co-host Gregg Wallace, 56, has been allowed to link up with Just Eat
- BBC bosses decided it didn’t breach ban on using screen roles for promo work
- This year DIY SOS host Nick Knowles used his link to the series in a cereal ad
Presenters have to be careful not to fall foul of the BBC’s ban on using screen roles for promotional work.
However, Gregg Wallace has been allowed to link up with fast food delivery giant Just Eat – despite his job co-hosting MasterChef. BBC bosses decided the deal did not breach its rules.
Wallace, 56, is not currently on air with MasterChef. Chef Michel Roux Jr, 61, left MasterChef: The Professionals in 2014 after appearing in adverts for a brand of potatoes.
Tasty deal: MasterChef co-host Gregg Wallace, 56, (right) has been allowed to link up with Just Eat despite his BBC presenter job as BBC bosses decided the deal did not breach its rules
This year DIY SOS host Nick Knowles used his link to the series in a cereal ad. He missed Children In Need as a result but has now returned to the show.
Gregg Wallace wrote on Twitter: ‘Brilliant being able to spend a couple of days in Birmingham with @JustEatUK!
‘I’m working with them to help restaurants and takeaways make some simple and sustainable changes to offer healthy options alongside their classic menu dishes.’
The food delivery company has launched a three-month trial in which Wallace and nutritionist Charlotte Radcliffe are helping restaurants in Birmingham to consider and offer more healthy takeaway food choices on their menu.
Results from the trial will be used to create a programme in order to help the other independent restaurants Just Eat is partnered with.
This year DIY SOS host Nick Knowles (pictured) used his link to the series in a cereal ad. He missed Children In Need as a result but has now returned to the show
BBC editorial guidelines state: ‘Actors and artists who perform in BBC output should not appear in promotional work, including advertisements, in a way which mimics or replicates their on-air roles for the BBC.’
Until recently, Wallace presented BBC show Eat Well For Less which did feature content on takeaways. He left the show in January last year after eight years.
A BBC spokesman said: ‘The BBC has clear guidelines around on air talent and promotional activity including commercial advertising and endorsements.’