Fans are lined up in freezing temperatures waiting to shop at his pop-up.
So Justin Timberlake made a special appearance to 138 Wooster Street on Thursday night bringing boxes of pizzas with him to feed the masses.
The Man of the Woods pop-up will sell custom items for each song from his new album including sneakers, jackets and hoodies.
Exclusive: Fans lined up to get wristbands to Justin Timberlake’s Man of the Woods pop-up store in NYC
Hot stuff: Fans waiting in the cold were treated to hot pizza pies outside of the pop-up location
Timberlake wore items being sold in the store including a denim jacket and a Tennessee hoodie, representing the state where he was born.
The merchandise was created by designer Heron Preston with collaborations from Nike, Levi’s, Warby Parker, Pendleton Woolen Mills, Moleskin, Yeti and Best Made Co.
The pop-up shop will open Friday at 12pm and will run until Sunday only.
Sold! Although tickets for the pop-up are already sold out, shoppers already in line will be able to buy items that have been paired with songs from his new album
Denim strong: One of the brands he collaborated with was Levi’s, who is behind this black denim jacket he wore
Man of the Woods is Timberlake’s fifth studio album and was released on February 2nd.
The father-of-one returned to his roots by working with super producers The Neptunes, who he hadn’t worked with since his 2002 Justified. Longtime collaborator Timbaland also produced on his current release.
Industry forecasters are predicting Justin’s latest album will climb to the top of Billboard’s Hot 200 next week.
Slices for everyone: Crowds of people waited to get a glimpse of the former boy-bander
Wish list: A variety of Air Jordan 3 Retros were on display but won’t be available for purchase
The former boy-bander will take his show on the road with the Man of the Woods tour which kicks off on March 13th at the Air Canada Centre in Toronto.
This tour heralds JT’s big return to the stage for a tour since The 20/20 Experience which wrapped in 2014.
His North American tour will end in Memphis on May 30.
Location, location, location: If you don’t have a wristband but want to try your luck this weekend, the pop-up is located at 138 Wooster Street in New York City