She’s better known for her distinctively upbeat brand of pop, but Katy Perry’s bubble appears to burst in an unlikely new advert for Japanese fabric softener.
The American singer, 30, has featured in two 15-second commercials on behalf of fabric and air care brand Laundrin’ following its nationwide launch across Japanese retail outlets on September 1.
In the first a glamorously dressed Katy, who is worth an estimated $275 million, is seen entering a mansion and ascending a spiral staircase, peeling off her clothes item by item before retrieving a freshly washed and dried dressing gown from a tumble drier and slipping it on.
Feeling fresh: She’s better known for her distinctively upbeat brand of pop, but Katy Perry’s bubble appears to burst in an unlikely new advert for Japanese fabric softener
Burying her nose into its deep fabric, the singer appears to be completely entranced by its presumed freshness as the catchy chorus to recent album track Act My Age plays in the background.
Adopting a similar theme, the second ad finds Katy twirling in the centre of a large living room, her arms outstretched and a seemingly blissful expression on her face as she inhales the scented air.
Curiously, both adverts end with Katy adopting an accent as she tells viewers: ‘I love Laundrin’’.
Unlikely alliance: The American singer, 30, has featured in two 15-second commercials on behalf of fabric and air care brand Laundrin’ following its nationwide launch across Japanese retail outlets on September 1
Here she comes: In the first a glamorously dressed Katy is seen entering a mansion before peeling off her clothes and slipping into a comfy dressing gown
Breath of fresh air: Adopting a similar theme, the second ad finds Katy twirling in the centre of a large living room, her arms outstretched and a seemingly blissful expression on her face as she inhales the scented air
The singer also features in a series of promotional posters on behalf of the brand, all of which have been used prominently across its social media platforms.
Katy’s new promotional campaign comes off the back of a hugely successful pop career; to date the singer has scored nine number one singles in the USA – I Kissed A Girl, California Gurls, Teenage Dream, Firework, E.T, Last Friday Night, Part of Me, Roar and Dark Horse- and three number one albums.
She has also sold more than 100m records worldwide and is worth an estimated $125m (£94m).
Centre stage: The singer also features in a series of promotional posters on behalf of the brand, all of which have been used prominently across its social media platforms
New venture: Katy’s new promotional campaign comes off the back of a hugely successful pop career
Her California Dreams Tour of 2011-2012 also earned a reported $59.5m.
Katy’s look has evolved over the years with the star sporting pink, blue, black and blonde locks in a variety of styles.
Her latest album Witness was released to mixed reviews in 2016.
Wealthy: The singer is worth an estimated $275 million