She’s known for successfully building an empire.
And Kim Kardashian made sure to include a few of her favorite people in her latest makeup line launch as she shared a behind-the-scenes video on Wednesday with mother Kris Jenner, 62, and grandmother Mary Jo, 83.
The 37-year-old reality television star primped and primed in front of the camera as the trio sported matching platinum blonde hair for the quick clip promoting her latest concealer kit.
Smile! Kim Kardashian made sure to include a few of her favorite people in her latest makeup line launch as she shared a behind-the-scenes video on Wednesday with mother Kris Jenner, 62, and grandmother Mary Jo, 83
The three generations were closely positioned as they smiled for the camera with matching blonde hair.
Kim and her grandmother could be seen taking selfies and videos during a portion of the clip shared to her more than one million YouTube followers.
The women posed in front of a dark grey background, each sporting a unique top in a beige color palette.
Family: The 37-year-old reality television star primped and primed in front of the camera as the trio sported matching platinum blonde hair for the quick clip
‘We’re doing a photo shoot for my makeup line,’ the mother-of-three declared in an excerpt with her grandmother.
With her iPhone positioned at an angle above their heads, she proudly explained, ‘I have grandma and mom all blonde!’
Shades of the new concealer were perfectly positioned underneath her eyes, showing off the formula for the cameras.
‘We’re doing a photo shoot for my makeup line,’ the mother-of-three declared in an excerpt with her grandmother
Makeup: Shades of the new concealer were perfectly positioned underneath her eyes, showing off the formula for the cameras
On Tuesday, Kim announced the release date of her latest collection with a gorgeous photo of the trio sporting matching black turtleneck tops.
‘MARCH 23 CONCEALER KITS launching on KKWBEAUTY.COM thanks to my mom & grandma for being the best models and going blonde for this shoot!,’ Kim captioned the stunning image.
‘I’m so proud that my concealers have anti aging properties and we used models ranging from their 20’s to 80’s!’
The Keeping Up With The Kardashians star launched her makeup line less than one year ago, with her initial Contour & Highlight Kit selling out in under three hours and garnering more than $14 million, according to Time.
Beauty: On Tuesday, Kim announced the release date of her latest collection with a gorgeous photo of the trio sporting matching black turtleneck tops