The disposable camera has joined low-rise jeans, Uggs boots and butterfly tops as the latest noughties trend to make a comeback.
Many people will remember the need for throwaway film cameras dying with the rise of high-quality phones, but it appears Gen Z, who are ditching smartphones on nights out, can’t get enough of them.
Kmart is now selling a disposable camera range to cater for Gen Z’s love of Kodak moments.
One video posted online has whipped up thousands of views, with a shopper urging others to ‘run to Kmart’ to get their hands on a $39 device.
‘The film camera era is back’ they added.
The disposable camera has joined low-rise jeans , Uggs boots and butterfly tops as the latest noughties trend to make a comeback. Kmart is now selling a disposable camera range, to cater for Gen Z’s love of Kodak moments
While Gen-Z were excited by the find, many social media users who can remember the first wave of the camera were shocked at the price point.
‘They used to be $5,’ said one.
‘OMG, in the 90s they were $10 at Kmart,’ wrote another.
‘Good old days of paying 14 bucks to develop a roll of someone-didn’t-put-the-film-in-properly,’ commented a third.
Others asked where they would be able to develop the camera, while others said it was ‘too soon’ to go full circle.
Guy Barel, Kmart Family Tech Buyer said the department store giant bought the camera with the younger generation in mind.
‘Gen Z’s are definitely loving the 35mm film and camera category,’ he told news.com.au.
‘The Kodak disposable camera has been incredibly popular.’
It comes as Gen Z have turned their attention to noughties digital cameras and flip phones to seek out ‘more authenticity’ in their pictures.
Digital cameras have become the newest Y2K obsession with Generation-Z, such as the one Rabotson (pictured) uses
TikTok, has more than 184million views featuring the hashtag #digitalcamera, and Vogue, has even sported the device in its glossy pages.
And it’s not just the high school and college crowds that are jumping on the bandwagon, but celebrities, such as Kylie Jenner and Bella Hadid have also been seen sporting the early 2000s staple.
Many of today’s teens and young celebrities are posting these blurry, unrefined images to their Instagram pages, rather than their parent’s scrapbooks – unlike their own childhood photos that sit dusty on the shelf – and relishing in the new trend.
Elsewhere, teens and those in their early twenties are also taking out flip phones on nights out in a way to ‘disconnect’.
One video posted online has whipped up thousands of views, with a shopper urging others to ‘run to Kmart’ to get their hands on a $39 device (stock image)
University of Illinois student Sammy Palazzolo went viral in December for using $40 flip phone on a night out.
‘[My friends and I] realised that every single problem that we have on a night out — everything that leads to us crying, everything that leads to us having a bad hookup, everything that leads to us having a bad time — stems from our [smartphones],’ she explained in the video.
‘Make the switch, f*** your phone, and get a flip.’
The surge in demand of disposable cameras also taps into the mid-noughties trend of indie sleaze, which has made a comeback in recent months.
A key part of the aesthetic is the use of deliberately ‘outdated technology’.
In the late noughties and early 2010s people brought typewriters to coffee shops as the ultimate hipster move
Another key trend making a return from the era is outdated technology, with Bella Hadid being spotted dozens of times in wired headphones stepping away from airpods.
In December, Vogue said the supermodel was bringing back the wire headphone after being photographed using a pair – while now headphones with a wire are outdated, in the 2010s in was seen as the ultimate hipster thing to do to bring a typewriter to a cafe instead of a laptop.
It’s one of the latest Y2K trends making a comeback.
This year teenagers who were children in 2014 have shared they are already nostalgic for the era and are taking to TikTok for praise their love for the fashion, music and style of the 2010s.
The bizarre trend sees teenagers playing music from the era, with hits from Lana Del Ray, Five Seconds of Summer, Arctic Monkeys and One Direction among the big hitters.
Eight years ago may feel like yesterday for many, but teenagers who were children in 2014 are already nostalgic for the era and are taking to TikTok for praise their love for the fashion, music and style of the 2010s. Pictured: A TikTok users tribute to 2014
In dozens of clips, Gen Zers show videos and pictures of styles and images from the time including thigh high socks, tennis skirts, ripped tights and over-saturated photos – as was also popular during indie sleaze.
Some are also dressing up in the trends with matte lipstick, American Apparel clothes and posing with cigarettes and multicoloured Starbucks drinks.
Those in their mid-twenties have also joined the trend, with many reactivating their Tumblr profiles to show what they wore as teens, while others have joked the era shouldn’t be romanticised as they cringe at their own fashion choices from the era.
Many have pointed to the social networking site Tumblr -‘and cult of Tumblr girls’ – to glorify the aesthetic – with #2014tumblr racking up more than 47 million views on TikTok, while #2014 has more than five million views and #2014aesthetic has a further 1.5 million.
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Read more at DailyMail.co.uk