By CINDY TRAN FOR DAILY MAIL AUSTRALIA

Published: 22:19 BST, 5 April 2025 | Updated: 22:32 BST, 5 April 2025

Nostalgic shoppers are obsessing over a ‘must-have’ $39 item from Kmart, with many saying they’re already struggling to get their hands on one.

The new Kids Camcorder has landed in stores, and it comes in two colours – pink and blue, perfect for creating fun home videos.

Designed for young explorers or big kids, the easy-to-use camera features simple controls, allowing them to capture photos and videos. 

Other features include full HD 1080P resolution, expandable micro SD memory up to 32GB, rechargeable battery, USB charger and support for JPEG and AVI formats.

What shoppers love about the new gadget is that it brings back childhood memories of making amusing amateur videos with family and friends.

The camera comes with 15 stickers, three special effects, six filters and five in-built games – including the classic Snake.

Many parents couldn’t wait to get the camcorder for their children, with one saying: ‘Ooh I know what I’m buying and saving for Christmas for my kid now.’

However many revealed they haven’t been able to buy one as they are already flying off the shelves or are yet to launch in their local stores.

Kmart has launched a nostalgic range of camcorders, perfect for creating fun home videos Kmart has launched a nostalgic range of camcorders, perfect for creating fun home videos

Kmart has launched a nostalgic range of camcorders, perfect for creating fun home videos

‘Already all sold out. Perfect for my son’s birthday too,’ one said. 

A Kmart Australia spokesperson told shoppers on social media: ‘We hope more stock will arrive soon.

‘We’re working hard to make sure there are lots of products you love to shop in-store and online.’

Many expressed their excitement over the new product, with one saying: ‘looks like a great item to help little ones to even start journaling.

‘Running to Kmart,’ another said.  

‘What a great idea,’ one shared.

‘It’s so cute – definitely going to buy it,’ another added.

Designed for young explorers or big kids, the easy-to-use camera features simple controls, allowing them to capture photos and videos Designed for young explorers or big kids, the easy-to-use camera features simple controls, allowing them to capture photos and videos

Designed for young explorers or big kids, the easy-to-use camera features simple controls, allowing them to capture photos and videos

Last month, Kmart surprised shoppers with the return of a retro-inspired digital video recorder, priced at just $39

Last month, Kmart surprised shoppers with the return of a retro-inspired digital video recorder, priced at just $39 

Last month, Kmart surprised shoppers with the return of a retro-inspired digital video recorder, priced at just $39.

The Digital Video Recorder sparked a frenzy on social media, with customers calling it an ‘iconic’ blast from the past.

The compact camera features a two-inch LCD screen, up to 16x digital zoom, and records in 720p HD, making it a perfect throwback to home movies of the 90s and early 2000s. 

Melbourne content creator Coco Devile rushed to snap one up before they sell out.

‘I wanted to find one before anyone else gets their hands on it because I know it’s going to be popular,’ they said.

‘The quality is very bad, and I like that… Do a Cathy Freeman and run to Kmart for the Y2K vibe camera.’

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Kmart shoppers go wild over nostalgic $39 item – and it’s selling out FAST: ‘OMG I’m running’



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