Koala as you’ve never seen it before: Brand behind $150million mattress empire voted the ‘best in Australia’ launches a very unexpected new venture
- Koala was voted the most comfortable mattress in Australia in 2022
- The brand have now launched a children’s furniture ‘Joey’ range of cots and beds
The brand behind the mattress voted the most comfortable in Australia for 2022 has launched a new venture into kids’ and baby furniture.
Koala – which was founded by childhood friends Mitchell Taylor and Dany Milham in November 2015 and is worth a reported $500million – first rose to prominence for being one of the first ‘mattresses in a box’.
Their beds boast anti-disturbance technology – meaning you can safely balance a glass of wine on the bed and jump up and down without it tipping over.
The brand behind the mattress voted the most comfortable in Australia for 2022 has launched a new venture into kids’ and baby furniture (‘Joey’ range pictured)
Koala – which was founded by childhood friends Mitchell Taylor and Dany Milham in November 2015 and is worth a reported $500million – first rose to prominence for being one of the first ‘mattresses in a box’ (new ‘Joey’ range pictured)
The latest Koala collection marks a departure for Koala from adult mattresses and other furniture into children’s furniture.
The ‘Joey’ range features cots, beds and mattresses suitable for infants through to tweens, as well as a handle-less chest of drawers that has been designed to deter small ones from climbing up and crashing down.
It is all stylish, sustainable and made to be installed in minutes as opposed to hours.
The $799 Kookaburra cot, for instance, promises that it can be installed without any tools in under 10 minutes.
Meanwhile, the baby mattress is also built with parents in mind, thanks to its removable, washable cover and water-resistant barrier.
The $799 Kookaburra cot, for instance, promises that it can be installed without any tools in under 10 minutes (pictured)
The ‘Joey’ range features cots, beds and mattresses suitable for infants through to tweens (kids’ range pictured)
It’s not just babies but children and tweens as well who have been included in the ‘Joey’ range.
There is a ‘bed’ that is adaptable over time, with adjustable leg height and a removable bedhead cover, plus optional guard rails for safety.
There’s also a chest of drawers without knobs or handles to deter little ones from climbing.
Everything meets the Red Nose Australia Safe Sleeping criteria, which helps to reduce the risk of Sudden Infant Death Syndrome (SIDS), and it’s also certified by the Infant and Nursery Products Association of Australia.
Prices start from just $99 for the guard rail and go up to $999 for the chest of drawers.
Everything meets the Red Nose Australia Safe Sleeping criteria, which helps to reduce the risk of Sudden Infant Death Syndrome (SIDS)
The range also has a chest of drawers without handles or knobs to stop little ones from clambering up (pictured)
The company’s Calm As mattress was recently voted the best mattress in Australia for 2022 by thousands of shoppers (one of Koala’s mattresses pictured)
Koala has become synonymous with mattresses since it launched in 2015.
The company was so-named as the founders adopt a koala in partnership with Port Macquarie’s Koala Hospital for every mattress purchased.
While the friends hoped to raise $5million in the first year, they surpassed this hugely and turned over $13million.
Since then, In the space of just four years, BossHunting reports that Koala has serviced over 200,000 customers and is now valued at more than $150 million.
The company’s Calm As mattress was recently voted the best mattress in Australia for 2022 by thousands of shoppers.
For more information about the ‘Joey’ range which launches this week, please click here.
***
Read more at DailyMail.co.uk