Kylie Jenner has been accused of copying a beauty YouTuber’s looks for her collection inspired by her newborn daughter Stormi.
The reality star, 20, released a new ‘weather’ collection yesterday, a month after the birth of her daughter. With product names such as ‘Eye Of The Storm’ and ‘Calm Before The Storm’, the new line includes eye shadow and highlighter palettes as well as lip products.
Kylie Cosmetics, Kylie’s enormously popular make-up brand, started sharing photos of looks created with the latest products on social media a few days ago, teasing the release of the new line.
Double trouble: Kylie Jenner (left) has been accused of copying beauty YouTuber Jaclyn Hill’s looks (right)for her collection inspired by her newborn daughter Stormi
Aesthetic: One of the incriminated looks features green eye shadow paired with a shimmery pink lip, which Jaclyn also recently wore in a look she shared on Instagram
Blowing the whistle: It didn’t take long for Twitter users to point out on the platform that one of the photos shared by Kylie Cosmetics seems strikingly similar to one posted by Jaclyn
Taking notice: Another person wrote about Jaclyn: ‘I was wondering if I was the only one who instantly thought she looked like Kylie!’
Timeline: Jaclyn shared photos of herself with the look six days ago, which led people to say Kylie had probably taken her photos weeks earlier, suggesting she couldn’t have copied Jaclyn
Reply: The YouTuber herself appeared to think it was a preposterous idea, and responded to one of the tweets alerting her to the similarity with: ‘LMAO!!’
Message: Jaclyn revealed that several people had alerted her to the resemblance but insisted it was ‘impossible’ that Kylie had copied her
It didn’t take long for Twitter users to point out on the platform that one of the photos shared by Kylie Cosmetics seems strikingly similar to one posted by YouTube star Jaclyn Hill, 27.
Jaclyn, based in Tampa, Florida, has a whopping 4.9 million subscribers on YouTube, and in July 2017 shared a tutorial with none other than Kylie’s sister Kim Kardashian, 37, who at the time had just launched her own beauty line.
‘Kylie is coming for your brand,’ someone told Jaclyn on Twitter next to a photo of two almost identical make-up looks.
Another person added about Jaclyn: ‘I was wondering if I was the only one who instantly thought she looked like Kylie!’
One of the images shows Kylie donning green eye shadow all around her eyelids with highlighter in the corners of her eyes, paired with a glittery, light pink lip.
Previously: However, other photos shared by Kylie Cosmetics to promote the weather collection call to mind aspects of Jaclyn’s trademark looks displayed in this earlier snap
Elements: Kylie Cosmetics’ shots include close-ups of pastel eye shadow looks and shimmery lips, both of which are similar to a look Jaclyn donned in the picture she shared in April 2017
Look: The pastel tones are also featured in this shot of Kylie, in which her multicolored eye make-up brings to mind Jaclyn’s earlier creation
The other features Jaclyn with a very similar face of make-up, with a comparable smoky eye and rosy lip color.
Jaclyn shared two photos of herself with this specific make-up look six days ago, which led people to say Kylie had probably taken her photos weeks earlier, suggesting that it was unlikely she had in fact copied Jaclyn.
The YouTuber herself appeared to think it was a preposterous idea, and responded to one of the tweets alerting her to the similarity with: ‘LMAO!!’
This prompted another Twitter to chime in, writing: ‘This is dumb. Kylies [sic] photos were probably taken weeks ago considering how much editing and processing it takes to release product promotional pictures.’
Jaclyn seemed to agree and responded: ‘Exactly. I’ve had 6 people tweet me saying she’s copying & it’s literally impossible!’
Friend of the family: In July 2017, Jaclyn shared a tutorial with none other than Kylie’s sister Kim Kardashian, 37, who at the time had just launched her own beauty line
United: Jaclyn has defended Kylie on Twitter, saying the reality star cannot have copied her
However, other photos shared by Kylie Cosmetics to promote the weather collection call to mind aspects of Jaclyn’s trademark looks displayed in an earlier snap.
Kylie Cosmetics’ shots include close-ups of pastel eye shadow looks and shimmery lips, both of which are similar to a look Jaclyn donned in a picture she shared in April 2017.
In her photo, Jaclyn can be seen wearing yellow, pink, and green eye shadow, all of which are part of Kylie’s latest range.
The snap also highlights her shimmery lips, on a texture that looks extremely similar to the one displayed in one of Kylie’s close-ups.
This is not the first time Kylie has been accused of copying someone else’s designs or ideas.
Past: This is not the first time Kylie has been accused of stealing someone’s ideas. In December, some claimed she had copied Rihanna’s Fenty range with her line of concealers
Repeat: Not long after Rihanna released her acclaimed, inclusive foundations and concealers with a broad range of shades, Kylie Cosmetics launched a similar line of concealers
Theory: Some believed Kylie had taken after Rihanna by releasing a wide range of shades
Humor: Twitter users made fun of Kylie’s initiative in a series of messages on the platform
Again: In June 2017, the independent brand PluggedNYC accused Kylie of copying its camo designs, sharing photos of Kylie’s garments (left) next to its own creations (right)
In December last year, not long after Rihanna released her acclaimed, inclusive foundations and concealers with a broad range of shades, Kylie Cosmetics launched a line of concealers that appeared to replicate Rihanna’s celebrated initiative.
‘Kylie Jenner trying to salvage her make-up line before the holidays by copying Rihanna’s concealer range is a metaphor to me trying to save the semester,’ someone wrote on Twitter.
In June 2017, the independent brand PluggedNYC accused Kylie of copying its camo designs, sharing photos of Kylie’s garments next to its own creations.
Tizita Balemlay, the creative director and founder of the brand, also shared screen grabs of email conversations that appear to show a member of Kylie’s team asking for some PluggedNYC clothes to be sent to the star just a month prior.