Martha Hunt is best known for strutting her stuff on the catwalk as a Victoria’s Secret Angel, but her latest foray into fashion sees her putting aside the lacy lingerie in favor of something slightly more modest.
The 28-year-old stars in a chic new fashion campaign for American brand La Ligne, taking center stage in the stunning ads alongside actress, and fellow blonde, Dianna Agron, 31, with both women modeling a variety of stylish ensembles from the label’s fall/winter collection.
But while Martha is modeling more than she might on the Victoria’s Secret runway, she still get the chance to put her long legs on full display, showing them off in a pair of fishnet tights, which she is wearing with a pair of lacy shorts and a casual white-and-navy striped shirt.
Showing it off: Victoria’s Secret favorite Martha Hunt puts her long legs on display in a saucy pair of fishnets for her latest fashion campaign
Star: Actress Dianna Agron also features in the stunning new fashion campaign for American label La Ligne, in which she models a series of chic ensembles
Past collections: The brand has shot other collections with Lily Aldridge, Joan Smalls, Maye Musk, and Karen Elson
In other images, the stunning model is pictured in the same lacy black shorts, paired in one with bare legs and a grey-and-rainbow striped sweater, and worn with fishnets and a white sweater in another.
Martha’s final image in the campaign shows her wearing a different ensemble entirely, modeling a pair of thick woolen black tights and a burgundy cardigan with bright red trim around each cuff.
Make-up-wise, Martha modeled a unique slick of thick white eyeliner, as well as a subtle highlighter on her cheek and brow bones, the only obvious cosmetics on an otherwise bare face.
Co-star Dianna, meanwhile, appears to be wearing almost no make-up at all as she poses in a series of chic ensembles, her hair swept back from her face to show off her natural beauty to full effect.
And unlike her co-star, who is pictured posing in front of a simple white backdrop, Dianna is pictured in what seems to be a lavish home set in a stunning natural scene of trees and fields.
Everyday necessities: The label’s goal is to make ‘clothes you can eat, sleep, drink and dance in’ and both women certainly look comfortable as can be in their campaign images
Personal backstory: The images see Dianna, 31, modeling a barely-there make-up look, while her hair is swept back from her face to show off her natural beauty
Exploring possibilities: The founders said ‘We designed this collection to be those pieces – your beloved essentials’
Dianna’s outfits are also vastly different to those modeled by Martha; in place of the more casual pieces worn by the Victoria’s Secret Angel, the former Glee star is seen wearing a series of smarter items, including a silk slip-style dress, a woolen blue midi-length dress, and a pair of navy blue silk pajamas.
But according to Valerie Boster, Molly Howard and former Vogue editors Valerie Macaulay and Meredith Melling, the founders of the label, whose name translates to ‘the line’ in French, that unique variety is exactly what La Ligne is all about.
The brand which is known for all things striped is focused on offering everyday necessities, creating ‘clothes you can eat, sleep, drink and dance in’.
In the past, the brand has shot past collections on Lily Aldridge, Joan Smalls, Maye Musk, and Karen Elson.
‘Most women have a closet full of clothes, but only six pieces they always wear,’ Meredith Melling, Molly Howard, and Valerie Boster told Refinery29.
‘We designed this collection to be those pieces: your beloved essentials. La Ligne intends to become synonymous with the stripe. We plan to push the graphic and continuously explore its possibilities.
Exploring possibilities: The founders said ‘We designed this collection to be those pieces – your beloved essentials’
Human touch: One of the founders, Valerie Boster said ‘Soullessness doesn’t do very well these days’
‘When customers are seeking stripes – whether its a classic design or new interpretation – La Ligne should be their go-to destination.’
And that it has become since the label launched last year all the while becoming a place where women can shop and feel a connection to the clothes they are wearing.
The site allows for models wearing the clothes and customers to share their candid backstories, an unconventional system, but one that the founders hope will create a clothing community that has to do with more than just outfits.
‘We’re determined to inject a bit of insouciance – a certain irreverent human touch,’ Meredith told Vogue.
‘Soullessness doesn’t do very well these days,’ Valerie added about the label – a true statement and one brand intends to live by with their mantra: One line. Infinite possibilities.