With more museums than any other US city and following the opening of the Happy Place, a massive pop-up experience in the Arts District of Downtown Los Angeles last week, the Museum of Failure is not meant to solely chuckle at colossal flops, but to learn how to make success out of failure, whilst adding to L.A’s list of quirky museum openings.
The Happy Place , a massive pop-up exhibit in the Arts District of downtown Los Angeles is, opened up last week on the 20th November and will run through Sunday, January 7th, 2018.
The Pop Up is filled with larger than life size installations, multi-sensory immersive rooms and dozens of moments curated to Capture Your Happy.
Instagram heaven : The Happy Place is Los Angeles new quirky installation which will push its viewers camera skill to the limit
Jared Paul, founder of HAPPY PLACE shares, “I want to live and raise my children in a world surrounded by what makes us happy. With the amount of unfortunate events happening recently, I believe that our world as a whole can use more happiness. To make this dream come true, we set out on a journey to create a special place filled with smiles and laughter for all.”
Highlights include: Candy Room, dedicated to your sweet indulgences, featuring 7-foot tall high heels made out of over 1 million candies. In a nod to California, the Paradise Room will showcase one of a kind sculptures sprouting from the walls and floor via the imagination of renowned artist, Steven Harrington.
Success: The Museum of Ice Cream Sprinkle pool was an instant hit
Los Angeles thou bids farewell to the mega popular ‘The Museum of Ice Cream’ as they make their debut during Miami Art Basel from Friday 8th December.
The new space promises to bring people together through art, design, and innovation as the Miami edition promises to provoke curiosity and imagination in both the physical and digital worlds. The show will run through January 2018.
The Museum of Failure will treat its visitors to a shrine of history’s epic fails by some of the world’s best-known companies. Marketing catastrophe that was Bic for Her? Yup.
DeLorean 1981-1982 The DeLorean, with its exotic gull-wing doors, was one of the most spectacular innovation failures in history. The first prototype was built in 1976, when there were not many competitors for this type of futuristic car. The car will always be remembered as the famous time machine from the movie series Back to the Future
Trump: The Game 1989-1990; 2004 Inspired by Donald Trump’s real estate business, this game is about buying and selling real estate. It was described as a boring and complicated variation of the popular game Monopoly, though Trump himself said it was »much more sophisticated than Monopoly.
The two-wheeled, self-balancing transport innovation, Segway? Better believe it. These, along with artifacts spanning from the 17th century right up to the present day, including the frozen beef lasagna by Colgate, demonstrate the types of failures the museum will showcase.
Other highlights include the hula chair (just envision it), one of Apple’s few unsuccessful devices, the Newton, and even President Donald Trump’s version of Monopoly from 1989 made the cut. With surprise Instagram moments all around, the museum is a family affair with failures for everyone from nine to 90.
Colgate frozen dinner1980s : According to the literature on brand failures, Colgate launched a line of frozen food in the 1980s. This was a mistake because the brand was strongly associated with oral hygiene and strong mint flavors, rather than food.
First displayed in Sweden, the collection of 100 plus failures was originally conceived by psychologist and innovation researcher, Dr. Samuel West, as part of his research on corporate success and innovation. When he discovered that 80-90% of industries’ projects fail, West felt the untold stories of failures and the lessons within them did not get their deserved attention.
“At large, as a society, we are too obsessed with success and underestimate failure,” says West. “I started the Museum of Failure out of frustration — it’s time we accept failure, learn from it, and truly achieve progress. I am thrilled to bring the hilarious, yet impactful memories of these colossal flops to Los Angeles.”
Bic for Her 2011: The French company BIC is best known for their pens, which have been produced since the 1950s. Bic for Her are pens designed to fit comfortably in a woman’s hand. They come inpastel colors and glitter, because women like that kind of stuff. The launch was an instant flop.
“We are thrilled to bring Dr. West’s vision to the US along with many cautionary tales the Museum of Failures has to offer,” says SEE CEO Martin Biallas.
“Though quirky in nature, the museum invites global markets to explore the world of failures in an intriguing way. Like everyone else, the big guys make mistakes too!”
Interesting: the museum invites global markets to explore the world of failures in an intriguing way
The Museum of Failure will be on exhibit in Los Angeles starting December 1 to February 4, 2018. For more information on the Museum of Failure and to purchase tickets.
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