Lady Gaga has once again proven herself to be a woman of many talents, releasing a new product as part of her beauty line Haus Laboratories – while also starring in the campaign to promote it.
The 33-year-old singer takes front and center in a series of funky images to promote the brand’s new Le Monster Matte Lip Crayon, which is due to be released in 12 shades on February 18.
In the three photos, Gaga is embraces Barbie’s favorite shades in a myriad of ways, flashing a bright pink ponytail in the air, while also showing off the same bubblegum hue on her nails – and, of course, on her pout.
Strike a pose: Lady Gaga models a funky leather jacket and a bright pink ponytail in a new campaign for her beauty brands Haus Laboratories
Who me? The 33-year-old is promoting her brand’s new Le Monster Matte Lip Crayon, which is due to be released in 12 shades on February 18
Barbie girl: In the images, Gaga’s lip color perfectly matches her hair and nails
One image shows the star modeling a complex-looking leather jacket, complete with PCV cutouts on the sleeves, which are up in the air as the singer pulls on her ponytail to give the camera a better look at it.
She is seen staring straight at the camera lens while showing off a deep rose-colored lipstick, and a pair of bedazzled sunglasses.
In the other two snaps, Gaga is wearing a white sleeveless Le Monster T-shirt, while posing in the same sparkly shades. This time however, the chart-topper’s lips have been given a coat of vibrant pink lip color, almost the exact same shade as her Barbie pink nails.
The final of the three images sees her lifting up the $18 lip crayon for the camera, while pouting sassily towards it.
‘We created Le Monster Matte Lip Crayon for the lipstick lover who can’t get enough,’ Gaga said of the new product. ‘It’s easy to apply and stays on, just like my monster makeup stays on during concerts. It’s reliable, irresistible, and sexy.’
Gaga’s long-time friend, makeup artist and Haus Laboratories’ Global Artistry Director Sarah Tanno was even more complimentary about the product, waxing lyrical about its ‘one swipe full-coverage pigment’.
Here for the a-claws: Gaga said of the products, ‘We created Le Monster Matte Lip Crayon for the lipstick lover who can’t get enough’
Get ’em while they’re haute! The crayons retail for $18 each
‘It’s ultra-matte and wears very feather-light,’ she continued. ‘It is the most comfortable matte lipstick.
‘As the Global Artistry Director for Haus Laboratories, I’m always doing product testing. First it has to survive everyday life — of course you will need a bit of a touch up like any formula — but the ultimate test on product performance is if it can last during one of Gaga’s shows, and it has exceeded all our expectations.
Partners: Gaga’s friend and long-time makeup artist Sarah Tanno, who is also the Global Artistry Director for Haus Laboratories, raved about the new lip colors
‘You want to be able to trust your products and this is the most reliable lipstick. More than anything, we want you to love our products and trust we’ve done our homework.
‘The 12 tones have been tested on all skin tones and undertones to make sure that we have an inclusive range of colors. From your everyday color, like Power Move to the perfect red Mastered.’
Haus Laboratories’ new lip crayons join a growing selection of products released by the brand, which was officially launched in the fall of 2019 to much excitement from Gaga’s fans.
At the time, Tanno spoke to DailyMail.com about her and Gaga’s desire to ‘change people’s lives’ with their beauty range, which they sell both on the Haus Laboratories website and on Amazon, in an attempt to make them as accessible as possible.
‘Makeup is kind of this really important way that we can be brave,’ Tanno said in 2019. ‘It might be superficial to some at surface level, but it goes way deeper than that.
‘Even for me, when I was younger, I didn’t have a lot of friends, I never grew into my face, to be honest, so my way of finding my way was I had this sacred time that I would spend on myself to really play with makeup,’ she shared.
Be mine! Gaga posted a snuggled-up selfie with her new beau Michael Polansky on Friday as she lavished her fans with Valentine’s Day love
‘I didn’t really have a lot of friends, so that’s where I spent my time. And that’s how I discovered that [makeup] might be something for me.
‘And I know that sounds cliche but that’s the reality of it.’
Gaga’s new campaign is not the first she has fronted for her own brand – nor is it the first time we have seen her with pink hair.
On Friday – Valentine’s Day – the popstar shares a snuggled-up selfie with her new beau Michael Polansky, showing off her brightly-colored ‘do, while also lavishing her fans with plenty of love.
The cheeky picture also showed her with the remains of some pink lipstick around her mouth.
‘Happy Valentine’s Day!!’ she captioned the snap. ‘”Babe, do I have lipstick all-over me?” #valentines… happy v-day to all my monsters!!! I love you!!!’ she wrote, along with a string of hearts and lip print emojis.
The couple looked blissful and relaxed as they cuddled close for the intimate snap.
Gaga rested her head against Michael’s forehead as he tenderly placed his hand upon her shoulder.
Team Love! Gaga and Michael have been dating since early December, and went public with their romance just a few months later at the Super Bowl
All aboard the love boat! She made their relationship Instagram official a day later, posting a loved-up snap of her in his arms on a boat
Even with a face full of makeup, the pink haired star looked ready to kick back in her slouchy grey sweater.
Gaga and Michael have been dating since early December, and went public with their romance just a few months later at the Super Bowl.
She made their relationship Instagram official a day later, posting a loved-up snap of them on a boat as she rested in his arms.
Page Six recently revealed Gaga’s new man is a Harvard grad and former investor who works as CEO of Facebook co-founder Sean Parker’s Parker Group.
Gaga, who broke up with ex-fiance Christian Carino, 51, a year ago, was first seen publicly with Michael as they rang in 2020 together during her residency at the Park MGM in Las Vegas.
It is now understood that they connected earlier in December at Silicon Valley entrepreneur turned philanthropist Parker’s birthday party at his home in Los Angeles.
A source told the publication: ‘Michael is a really smart guy, a very serious guy, who has always been low key.
‘People are saying Gaga would have met him through events Sean Parker has hosted at his house, including the launch and other events for the foundation. Sean also had a party for his birthday in LA in December and both Gaga and Michael were there.’