It’s the German grocery giant that’s taken the retail market by storm. And no, it isn’t Aldi.
Lidl, ranked the fourth-largest retailer in the world, is reportedly set to launch in Australia this year.
The popular European discount chain, which vows to offer ‘big brands at small prices’, prides itself on its extensive high-quality wine cellar which is available at a low-cost.
Like its competitor Aldi, Lidl doesn’t limit itself to simply fruits and vegetables as its stores also offer own-label groceries and premium products ranging from household goods, clothing and paints, according to The Australian.
The budget retailer is also known for its small goods as customers say its fresh fruits and vegetables are cheaper while other items such as toilet rolls can only be bought in bulk, The Guardian reports.
Lidl, ranked the fourth-largest retailer in the world, is reportedly set to launch in Australia this year
The popular European discount chain, which vows to offer ‘big brands at small prices’, prides itself on its extensive high-quality wine cellar which is available at a low-cost
Lidl stocks top-quality tipples ranging from Chile, France, Germany, Italy, Portugal and Spain
According to its website, Lidl stocks top-quality tipples ranging from Chile, France, Germany, Italy, Portugal and Spain.
‘Amazing wines. We love them, we try them and we rate them before you buy them,’ it states.
‘Our award-winning Wine Cellar boast a great range of premium wines at affordable prices, sources from the centres of excellence across the globe.’
UK customers have also told The Guardian that fresh fruits from Lidl are some of the best buys from supermarket chain.
Among them include blueberries, blackberries and strawberries.
Items such as toilet paper, kitchen rolls and sparkling water could only be bought in bulk.
Although the current Australian market is largely dominated by Coles, Woolworths, Aldi and IGA, Lidl will enter the Australian market as a strong contender
The budget retailer is also known for its small goods as customers say its fresh fruits and vegetables are cheaper while other items such as toilet rolls can only be bought in bulk
Although the current Australian market is largely dominated by Coles, Woolworths, Aldi and IGA, Lidl will enter as a strong contender.
This comes as Deloitte ranked the supermarket chain as the world’s fourth with about $128 billion ($US100 billion) in sales, according to The Australian.
The franchiser is also known for its ‘Lidl surprises’, particularly during the festive season as the UK’s Express reports that the retailer experienced its most successful Christmas in the UK last year.
Lidl also sold more than $4 million worth of fresh turkey during the Christmas period.
More recently, the budget chain has also been named Grocer of the Year by the UK’s Grocer magazine, beating its German rival Aldi which took the top spot last year.
Since it launched in Australia in 2001, Aldi now has more than 300 stories across the country.
It is expected to expand across Western Australia and South Australia.