Lindy Rama-Ellis (formerly Klim) is moving up in the world, thanks to reality TV veteran Kourtney Kardashian’s wellness website POOSH.
In June, the ex-wife of swimmer Michael Klim, 44, celebrated a business milestone after her vaginal pampering brand Fig Femme was snapped up by POOSH, becoming the first Australian label to be featured on the site.
And on Thursday, Kourtney gave Lindy’s brand a plug by including Fig Femme products in an article about vaginal health and ‘natural ways to balance the vagina’s pH’.
Success story! Lindy Rama-Ellis (left) is moving up in the world, thanks to reality TV veteran Kourtney Kardashian’s (right) wellness website POOSH
Kourtney spruiked the article on her personal Instagram page, after which Lindy excitedly re-shared the post to her own Stories.
‘Fig Femme featured in Poosh,’ she wrote, adding a photo of the article and three Fig Femme products that had been touted as examples of vaginal health products.
Lindy went from an Olympian’s ex-wife to Australia’s hottest vaginal wellness expert overnight following the launch of her vagina mask brand Fig Femme in July 2020.
Promotion: On Thursday, Kourtney gave Lindy’s brand a plug by including Fig Femme products in an article about vaginal health and ‘natural ways to balance the vagina’s pH’
Celebrity-approved: Kourtney spruiked the article on her personal Instagram page, after which Lindy excitedly re-shared the post to her own Stories
Products from the range include a ‘Refresh Daily Wash’ for your intimate parts, the ‘Revive Hydrating Mist’ for eliminating odour-causing bacteria, and the ‘Restore Mask’, which is a luxurious sheet mask for the vulva.
While Lindy has urged fans to take ‘vaginal wellness’ seriously, Australian sexologist Dr Nikki Goldstein thinks otherwise.
Speaking to Daily Mail Australia about Fig Femme, Dr Goldstein argued that gynaecological problems and concerns should always be dealt with by medically trained professionals, not ‘intimate wellness’ companies.
The product you didn’t know you needed: Lindy went from an Olympian’s ex-wife to Australia’s hottest vaginal wellness expert overnight after the launch of her vagina mask brand last July
Unique brand: Products from the range include a ‘Refresh Daily Wash’ for your intimate parts, the ‘Revive Hydrating Mist’ for eliminating odour-causing bacteria, and the ‘Restore Mask’, which is a luxurious sheet mask for the vulva
‘If there is something that doesn’t feel or seem right, it’s a doctor that needs to be consulted, not a beauty brand,’ she said.
Nikki also suggested that ‘intimate’ beauty products are problematic because they suggest that there is something inherently wrong with a natural-looking vagina.
‘Whilst I encourage more open and positive talk about women’s sexuality and their bodies, I am concerned that vulva masks might make many women feel more self conscious about this part of their bodies, [and making women believe] there is now something they need to do to improve it,’ she warned.
‘Consult a doctor, not a beauty brand:’ Leading sexologist Dr Nikki Goldstein (pictured) previously slammed Lindy Klim’s vagina mask range, which claims to ‘improve the appearance of genitals’ and treat itchiness
However, a Fig Femme spokesperson rejected Nikki’s assertions, telling Daily Mail Australia the vulva masks are meant to ’empower’ women.
‘The purpose of our masks is to nourish, soothe and aid post-pregnancy recovery, whilst also encouraging an open and honest self-care routine that helps facilitate self-confidence and aid a sense of empowerment for women over their own body,’ they said.
They also rejected Nikki’s suggestion that the masks are a way to profit from female insecurities.
‘We are proud of our progressive product and we take pride in encouraging an open and honest dialogue, promoting female self-confidence, breaking down the typical taboo connotations associated with the notion of vulva shame and any female insecurities,’ the spokesperson said.
‘It’s ok to have blemishes on your vulva’: Nikki also suggested that ‘intimate’ beauty products are problematic because they suggest that there is something inherently wrong with a natural-looking vagina
‘A sense of empowerment for women over their own body’: However, a Fig Femme spokesperson has rejected Nikki’s assertions, telling Daily Mail Australia that the vulva masks are meant to ’empower’ women. Pictured: Lindy Klim