Lioness Alex Scott in dream team tie-up with Marks & Spencer

Tie-up: Former England football star Alex Scott is M&S’s first ambassador for fitness clothes

BBC sports pundit Alex Scott has teamed up with Marks & Spencer. 

The former Lioness is the High Street retailer’s first ambassador for fitness clothes as it hopes to entice more customers.

Scott, 39, said it was a ‘dream moment’ to join forces with the store. 

‘M&S is such an iconic British brand, and I couldn’t be happier to be joining the team – definitely another “pinch-me” moment,’ she added. 

After years of its fashion ranges being derided as ‘dowdy’, M&S has swung back into style in more recent times. 

Sportswear is a growing area, including its own brand range Goodmove. 

Sales of third-party fitness clothes have grown more than 200 per cent in a year, and it launched Brands at M&S in 2021 to woo younger shoppers.