It’s news that will raise eyebrows across the country. But in Liverpool, they may find that difficult… because the city has been named the world’s Botox capital.
More people carry out Google searches for Botox and lip fillers in Liverpool than anywhere else.
A study presented at a meeting of the British Association of Aesthetic Plastic Surgeons (BAAPS) has revealed that four in five worldwide searches for the non-invasive procedures are now made from the UK, according to reports.
Interest in Botox is rocketing in Manchester, Leeds and Newcastle as online searches for non-surgical cosmetics rise
Of the total number of searches made in Britain, the north comes out top, with Leeds Manchester and Newcastle revealed to be the cities where the interest in non-surgical cosmetics is rocketing.
When it comes to the south, internet users are more interested in breast implants, nose jobs and tummy tucks, the data revealed.
Experts analysing the trends say that the urge to have the procedures carried out is often driven by ‘regional cultural factors’, The Sunday Telegraph newspaper reported.
The research presented to BAAPS showed that injectable cosmetics were becoming mainstream, with one expert warning that the search in demand meant that many could be seeking treatments from practitioners who are not properly qualified.
Online interest in Botox rose 31 per cent between 2011 and 2016, while searches for lip-filler procedures soared by 78 per cent over the same period.
Dr Ryan Sugrue, a plastic surgeon at Cork University Hospital, who carried out the research, warned that a spike in interest in non-surgical procedures meant that people could be turning to cowboy practitioners.
Four in five worldwide searches for non-invasive procedures such as Botox are made in the UK
Dr Sugrue said: ‘There are significant dangers in going away from board-certified or qualified cosmetic outcomes.’
He also added that the demand from British patients was causing the UK to storm ahead in the field of cosmetic procedures.
‘Traditionally the US has been the gold standard for interest in cosmetic procedures, but there has been a transatlantic shift to the UK,’ he said.
Liverpool also came out third in a survey of Britain’s fake tan hotspots by YouGov this year.
A poll found that one in 10 women in Liverpool had applied fake tan in the last year compared to one in five in Belfast which was top.
Sunderland was named second with 15 per cent saying they had applied fake tan in the last 12 months.