Love Island winner Molly Smith showcases her toned midriff in waistcoat as she joins stylish Kimberly Wyatt at Cheez-It Snap’d launch

Molly Smith and Kimberly Wyatt posed up a storm as they attended the launch of Cheez-It Snap’d in London on Tuesday. 

The Love Island: All Stars winner, 30, was in great spirits as she cosied up with former Pussycat Doll Kimberly, 42. 

Molly showed off a plunging neckline in her white blazer top and completed the look with a pair of light blue jeans and trainers.

Meanwhile, Kimberley opted for a classy black dress complete with a belt and styled the whole look out with a pair of black high heels. 

In one snap, Molly looked overjoyed to be being inducted by a cloaked individual a she promoted the new snack.  

Molly Smith and Kimberly Wyatt posed up a storm as they attended the launch of Cheez-It Snap’d in London on Tuesday

Molly showed off a plunging neckline in her white blazer top and completed the look with a pair of light blue jeans and trainers

Molly showed off a plunging neckline in her white blazer top and completed the look with a pair of light blue jeans and trainers

And in another, she looked positively regal as she propped herself up in a throne while she posed with a packet of Cheez-Its.

Former Dancing On Ice contestant Kimberly even pouted next to a packet as she stood in a vest with her blonde locks tumbling down her back. 

The US brand has finally launched its products in in the UK and available flavours include Double Cheddar Sour Cream & Onion, Jalapeno Jack, and BBQ.

Another star to have previously been inducted was former X Factor contestant Rylan Clark. 

Ahead of the launch, the brand commissioned a survey of 2000 brits, 46 percent of which admitted they ‘couldn’t imagine’ their daily diet without cheese.

It also found that six per cent would even consider getting a tattoo dedicated to their love of the dairy product, with the majorit of those being aged between 18 and 34.  

Rui Frias, from Cheez-It, said: ‘As we know from our research, cheese is one of the nation’s favourite foods and it’s clear enthusiasts will go to extreme lengths to show their love for it.’

In one snap, Molly looked overjoyed to be being inducted by a cloaked individual a she promoted the new snack

In one snap, Molly looked overjoyed to be being inducted by a cloaked individual a she promoted the new snack

And in another, she looked positively regal as she propped herself up in a throne while she posed with a packet of Cheez-Its

The reality star beamed as she promoted the new snack food

And in another, she looked positively regal as she propped herself up in a throne while she posed with a packet of Cheez-Its

Former Dancing On Ice contestant Kimberly even pouted next to a packet as she stood in a vest with her blonde locks tumbling down her back

Former Dancing On Ice contestant Kimberly even pouted next to a packet as she stood in a vest with her blonde locks tumbling down her back

Another star to have previously been inducted was former X Factor contestant Rylan Clark

Another star to have previously been inducted was former X Factor contestant Rylan Clark 

‘We can’t wait to welcome true cheese obsessives to ‘The Cheez-Masons’ – a unique secret society where like-minded members can come together and celebrate the wonderful world of cheese.’ 

The brand of cheese crackers has been available in the US for more than a century and owners  Kellanova recently entered a deal that will see them acquired by Mars Inc. 

In its home country, the brand is thought to bring in $1bn every year.

Previous celebrity endorsements in the US have come from drag queen Rupaul and reality star Nicole ‘Snooki’ Polizzi. 

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