LVMH moves owner’s son Alexandre Arnault to top drinks role in latest nepotism row

Luxury tycoon Bernard Arnault has promoted his 32-year-old son to a senior role in his fashion-to-drinks empire.

Alexandre Arnault’s appointment is the latest episode of the company’s succession drama.

He will become deputy chief executive of Moët Hennessy, the drinks arm of conglomerate LVMH, working under company insider Jean-Jacques Guiony.

Family ties: Alexandre Arnault will become deputy chief executive of Moët Hennessy, the drinks arm of conglomerate LVMH

Rumours have swirled over which one of the five Arnault children will be anointed to take over the business – giving rise to a real-life inheritance saga with echoes of TV drama Succession, starring Brian Cox.

Arnault’s empire also includes Louis Vuitton, Tiffany & Co, Christian Dior, Fendi and Givenchy. 

The LVMH founder has garnered a reputation for ruthless decisions and leaving rivals guessing over the future of the company.

Arnault, 75, who has earned the sobriquet ‘the wolf in cashmere’, is the world’s fifth-richest person, according to Forbes.

After Alexandre and his brother Frederic, 29, took on board positions this year, it is now only the youngest sibling Jean, 26, who does not have one. 

His eldest child, Delphine, is the chairman and chief executive of fashion label Christian Dior, while the other brother, Antoine, is LVMH’s head of communications. 

The Moët Hennessy arm has struggled with a luxury downturn this year, with sales down 8 per cent for the first nine months of 2024 compared to last year.

Even the super wealthy appear to be less interested in expensive drinks including Moët & Chandon, Dom Pérignon, Krug and Veuve Clicquot Champagnes.

LVMH last month suffered its first quarterly sales slump since the pandemic.

The French group posted a 3 per cent drop in sales for the three months to September.

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