He claims to be on the show to find love, but it seems the only thing Justin Fischer is looking for on Married At First Sight is more business.
On Tuesday night’s show the entrepreneur, who made his wealth through selling soft-serve machines, appeared to be showing more interest in expanding his empire than in spending time with his ‘wife’ Carly Bowyer.
And boy did he get roasted for it.
‘Run, Carly. Run’: Married At First Sight millionaire ‘groom’ Justin Fischer is mercilessly trolled online after building a pillow fort and spending his ‘honeymoon’ with ‘wife’ Carly trying to do business deals
The episode began with Carly, 32, waking up on the first day of her honeymoon – but instead of being greeted with her new ‘grooms’ face, she was met with a pillow fort.
During the night 41 year-old Justin had built an ‘impenetrable’ barrier between himself and Carly, leaving his new wife rightly questioning his attraction for her.
Carly’s fears were gradually realised when the pair landed in Vanuatu for their ‘honeymoon’.
Instead of working towards getting to know his new ‘wife’ better Justin was simply working.
Pillow talk: The episode began with Carly, 32, waking up on the first day of her honeymoon – but instead of being greeted with her new ‘grooms’ face, she was met with a pillow fort
While the pair were enjoying a meal Justin disappeared and was later spotted chatting to a manager at the hotel while trying to spruik his products.
During her private on-camera chat with producers Carly expressed concern that Justin hadn’t been showing her much affection.
‘We’re not really touching or holding hands,’ she said.
The Honeymooners: During her private on-camera chat with producers Carly expressed concern that Justin hadn’t been showing her much affection
Business man: While the pair were enjoying a meal Justin disappeared and was later spotted chatting to a manager at the hotel while trying to spruik his products
Why are you here? Carly was quick to ask Justin about his intentions after he spent most of their honeymoon wheeling and dealing
His bizarre behaviour wasn’t missed by fans who took to Twitter to accuse Justin of using the show as a marketing tool.
‘It appears Justin played the experts, he’s here for Business At First Sight people,’ wrote one.
While another simply wrote: ‘RUN CARLY’.
Money maker: His bizarre behaviour wasn’t missed by fans who took to Twitter to accuse Justin of using the show as a marketing tool.
Justin is the CEO and founder of Brüllen, which makes the soft-serve ice cream and frozen yoghurt machines.
The father of two established the business in 1998 and works on it with his brother, Scott.
He also owns Ruggito Coffee, a coffee supplier with clients including McDonald’s, and Cafequip, which provides equipment for hospitality businesses.