Majestic Wine toasts bumper Christmas sales after cutting the prices of its bottles by 2%
Majestic Wine cut its prices to help families enjoy a Christmas drink amid the spiralling cost of living.
The UK’s biggest wine retailer said its bottles were 2 per cent cheaper in the festive period than a year earlier.
As a result, the business saw beer, wine and spirits fly off the shelves, helping the retailer to its second highest Christmas sales.
Cheers: Majestic Wine said its bottles were 2% cheaper in the festive period than a year earlier
Majestic, which has more than 200 stores across the UK, said it was lifted by a boom in demand for English sparkling wine, with sales up a fifth from a year earlier.
Cava, Spain’s Champagne challenger, was also popular, with sales up by almost a third.
Overall sales at the business in the two months to Boxing Day were 0.2 per cent higher than a year earlier and 21.1 per cent above pre-pandemic levels.
It said the results cap ‘another year of transformation’ for the business, having returned to ‘growth and stability’.
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