A man, 33, was fatally gored in the neck as he ran from a bull seconds after he had waived a jumper at the incensed animal during an event in Spain on Saturday.
He was participating in the Fiesta del Toro Revolao when he was pinned to the ground and gored in a field next to screaming onlookers near Valfermoso de Tajuna, in the central province of Guadalajara.
In a video from the event, the now deceased man is seen flapping a jumper at the bull, then sprinting away as it chases him.
A colleague performs an impressive somersault over the running bull but it ignores the stunt and continues chasing the jumper-flapping man.
Amidst a chaotic cloud of dust and flailing limbs, the bull catches the man, pins him to the ground, and is reported to have gored him in the jugular.
The victim, wearing a grey t-shirt and white shorts, can just be seen as he is forced to the ground.
Amid screams, another man grabs the bull’s tail to pull him off the victim, who can then be seen running up into the crowd of onlookers.
But with no structure to separate the audience from the angry animal and with dozens of audience members clustered on a low hill, the man still looked vulnerable.
A red vehicle then drives towards the bull which distracts the animal who redirects his rage towards the bonnet and the bull bar.
The victim was not named in reports. He was carried to a vehicle to seek medical attention but died later.
Reportedly two other bullfighters suffered minor injuries and one man fainted from sunstroke during the event at the Quinta cattle ranch.
The bull in the clip was one of two bought for this year’s Fiesta del Toro Revolao.
It was not clear whether the fiesta continued as planned following the man’s death.
There were no reports of police being involved.
The now deceased man can be seen wearing a grey t-shirt and white shorts as he waves a jumper at the angry bull at a fiesta in Guadalajara on Saturday
A man somersaulted dramatically over the incensed animal as he charged the victim
The bull continued to pursue the man who waived the jumper at the Fiesta del Toro Revolao
The bull then pinned the man to the ground just inches from screaming onlookers and gored him in the neck amidst a cloud of dust