- Manchester United are reportedly in advanced negotiations with a new sponsor
- US technology firm Qualcomm could be the new front-of-shirt branding
- United are looking for a new shirt sponsor after TeamViewer opted not to renew
Manchester United are at an advanced level of negotiations with US technology company Qualcomm over a new shirt sponsorship deal, according to reports.
The Red Devils have been seeking new shirt sponsors after announcing last year that their existing deal with TeamViewer wouldn’t be renewed.
Having already established an existing relationship with Qualcomm, United are now targeting a deal worth £60m-per-year, as reported by The Athletic.
Appearing on the front of the iconic shirt is one of the most valuable advertising spaces in the world, with United currently being paid £47million-a-year by existing sponsor TeamViewer.
Qualcomm’s deal would usurp that value and could take United ahead of the current biggest shirt sponsorship package held by Real Madrid and Fly Emirates.
More to follow.
Manchester United are at an advanced level of negotiations with US technology company Qualcomm over a new shirt sponsorship deal, according to reports
***
Read more at DailyMail.co.uk