If you’re like a lot of musicians, music marketing is that terrifying thing you’re supposed to do after you’ve finished making music.
You’ve completed a song or album that you’re proud of. Now you must enthrall your current followers, reach out to new listeners, and develop new ways to monetize your music. Yes, this is where all of this music marketing comes into play.
It’s safe to assume that if you’re reading this, you don’t have a fancy management team or a large label handling your marketing. That’s OK. With DIY music marketing techniques and a modest budget, you can achieve a lot.
How? We’ll talk about it later. However, first…
These days, indie artists are gaining traction in the music industry. However, it may take more than a decade for one artist to achieve what they have now. To ensure that their message was heard, they used a variety of marketing strategies and approaches.
Here are some incredibly efficient marketing tactics that independent artists can utilize to support their music if they are wanting to establish a name in the industry.
Identify your target audience
To develop a marketing strategy that will reach the largest possible audience, you must first determine who your fans are. To do so, check for information like where your audience is from, how old they are, and how much time they spend online.
Knowing who your target market is will assist you in developing a marketing approach that more effectively reaches them.
Furthermore, if you target people who are interested in your music, your marketing efforts will be more effective than if you miss the goal and promote to people who are uninterested.
Make use of the analytics at your disposal to figure out who these fans are. These might be reports that are embedded into your musician’s website and track how many people visit it.
If you use streaming platforms, you’ll have data waiting for you there, as well as on your social networking accounts. To better understand your audience, learn about their demographics, search phrases, and interests.
Keep in mind both future and current fans
When it comes to marketing your music, you should start with your present fans. However, you’ll want to think of new strategies to expand your reach. Simply putting music on the internet and hoping that people find it won’t bring you the results you want.
When you create in a way that keeps your identity as an artist, you’ll be able to promote your music effectively. This entails communicating with your existing followers using email campaigns, your music website, playlists, and blogs.
These are the people that will not only cheer you on but will also spread the word about your music and help you reach a wider audience.
Then, work on growing your fan base by attracting new admirers through exciting, engaging content. Drive listeners to your website and entice them to join your mailing list with a freebie. Then, using that list, maintain the connection.
Post web content on a regular basis
To promote yourself and your music, you need more than just exposure. It’s a good idea to provide a lot of quality stuff to your audience on a regular basis. Even if someone likes your songs, if you don’t keep them occupied for a decent time, you might as well be a passing artist.
Regularly update your website with new content. You can also make use of the internet platform by posting.
You may get more fans and keep them pleased and satisfied by using content marketing. You can also publish videos of your songs, blog pieces about your music career, and your perspectives on the music industry, among other things.
Become a Musician Who Isn’t Just a Musician
Getting your work out there doesn’t always mean you have to stay in that box. Becoming more than a musician is a challenge you might take on to broaden your horizons and make your talent known around the world.
The internet’s power is vast, and reaching out to your audience as a brand ambassador, influencer, or content provider may be extremely beneficial to your music.
There are numerous ways to build popularity, and once you have your audience’s attention, you can emphasize your song. This method is used by a lot of musicians, and it just goes to show that being more than a musician is a talent you can showcase to your listeners.
Playlists and Music Blogs are good places to start
If you’re advertising an album, having your music out there ahead of time will help you gain traction and reach as many people as possible. Pitching your music to the press as part of your music marketing strategy can help you gain exposure.
Any mention of your music in the media can help with your marketing efforts, as it can increase the number of people who listen to your music and improve the SEO of your band’s website.
Create an electronic press kit that reflects your objective, whether you’re hoping to acquire a spot for a premiere or release a single. Then, using a spreadsheet, find music blogs and Spotify playlists that are a good fit for you, and send an email with a link to your EPK to those who are a good fit.
You may have to write dozens of emails before receiving a positive response, but don’t give up. Momentum can begin with just a few people who become ardent supporters of your music before blossoming into something more substantial.
Invest in a public relations/radio advertising
Consider employing a radio tracker or publicist to assist you in getting your music heard if you have a music marketing budget to invest in. The amount of money you’ll spend will be determined by the size and scope of the campaign you’re planning.
Remember that meaningful results may take thousands of dollars, and there’s no assurance that your song will be reviewed or picked up by radio stations – so budget carefully.
If you can’t afford a radio campaign, you can spend some extra time and effort contacting stations to have your music played on the air. You can also go for music promotion services with a DIY approach.
Involve Your Audience
Deep-seated devotees are more enamored than you might imagine. Getting a handful of your devoted fans engaged in the creation of your music can mean a lot to them, even if it won’t happen in a matter of days.
It’s difficult to make the appropriate connections with the people who will hear your message, so if you find someone who shares your vision, include them as much as possible in everything you do in your job.
Make polls on the music you’re making, let people vote on the song covers you should play next, and even allow them to help you make the title covers for your songs. This is something that committed fans appreciate.
Bringing Things Close
Independently marketing your music may seem laborious, but it is a crucial step in not only gaining traction but also narrowing in on your actual listeners and gaining support.
This will improve with each release, allowing you to carve yourself a sustainable and entertaining profession. So go ahead and dangle your toes in the water of music marketing by implementing some or all of these tactics!
You have nothing to lose (and everything to gain) by giving it a shot.