He has been proudly ditching the trousers alongside wife Camila Alves in promotion of their liquor line, Pantalones Organic Tequila.
And Matthew McConaughey was at it again as he served up another sizzling shot in honor of his tequila brand.
In the post, Matthew, 54, went sans pants as he flipped steaks on a grill alongside his stunning wife, 41 – who also appeared to be trouser-less.
The couple enjoyed a glass of their liquor as they gathered around the grill, preparing a feast of steaks and hamburgers.
The Dallas Buyers Club star wore a green button down and apron as he stood before the fiery grill, a pair of tongs in hand.
Matthew McConaughey did some grilling trouser-less alongside wife Camila Alves in a new snap promoting their tequila line
His wife wore just a crisp white button down with her hair slicked up into a ponytail as she beamed joyfully towards her husband.
‘Tan lines and grill marks,’ McConaughey captioned the post.
A few fans playfully chimed into the comments section, with one warning McConaughey of his trouser-less antics: ‘From experience I can tell you that bbq-ing without pants is a major hazard for men,’ one wrote.
‘if my man has pants on when grilling, i don’t want the burger… is that simple!’ another posted.
It’s not the first time the couple have gone pants-less for the sake of their tequila brand, with the duo famously ditching the trousers in snaps promoting their spirit.
Matthew and Camila previously shared in their brand’s press release: ‘We’re precious about our tequila – not our pants.
‘With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category.
‘People now talk about tequila the way they talk about wine.
It’s not the first time the couple have gone pants-less for the sake of their tequila brand, with the duo famously ditching the trousers in previous snaps promoting their spirit
Matthew and Camila previously shared in their brand’s press release: ‘We’re precious about our tequila – not our pants’
‘While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.
‘That’s where the name Pantalones came from and that’s why you won’t see us wearing any.’
According to the brand’s press release, Pantalones is committed to labor and environmental rights during its creation.
The couple, pictured in April, have been married since 2012 and share three children together
‘Pantalones Organic Tequila is born from the earth, nurtured by the hands of fourth generation agave growers, and produced in a certified organic family-owned distillery in Amatitán, Jalisco,’ the release reads.
‘Pantalones Organic Tequila is dedicated to creating a positive ripple effect for our earth and communities [and is] already a proud member of one per cent.
‘For the Planet, Pantalones Organic Tequila are proud partners with Surfrider Foundation, a non-profit organization that has spent the last 40 years dedicating itself to the protection and enjoyment of the world’s ocean, waves, and beaches.’
The Interstella star has been married to Camila since 2012 and they share three children together: sons Levi, 15, Livingston, 11, and daughter Vida, 14.
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