Maya Jama has reportedly filled Kate Moss’ shoes as the new face of Rimmel London.
The Love Island presenter, 28, is said to have signed a multi-million pound deal to replace the 49-year-old supermodel, who has been the role for almost 20 years.
While the move shows Maya, who is worth £2 million, is making big waves in the industry, but some insiders have said the decision may spark an ageist row.
New venture: Maya Jama has reportedly filled Kate Moss’ shoes as the new face of Rimmel London
A source told The Sun: ‘Rimmel is one of the biggest brands in beauty with a very British core, so pinpointing Maya to be their figurehead shows she’s very much the It Girl of the moment.
‘They needed a big name to take over from Kate, who had already stepped back from the role.
‘Rimmel believes Maya ticks that box — plus they hope she can also appeal to a younger and more diverse audience. A backlash is expected given Maya is nearly half Kate’s age, but the company are happy with their decision. It’s a dream come true for Maya.’
MailOnline contacted Rimmel and a representative for Maya for comment.
Shake-up: Kate has been the face of Rimmel for twenty years – but is said to have been replaced by Maya
It comes after Maya reportedly quit her presenting role on BBC Three’s Glow Up following her success as the new host of Love Island.
The television star has replaced Laura Whitmore as the new face of ITV’s Love Island for this January’s series, which started earlier this month.
And the star – who has been given more screen time than former host on the main show and has sent the ratings of Aftersun soaring – is said to have decided against returning to Glow Up: Britain’s Next Make-Up Star, which sees make-up artists compete in a variety of challenges.
Moving on: Maya has reportedly quit her presenting role on BBC Three’s Glow Up following her success as the new host of Love Island (pictured on Aftersun)
Maya took over the role from documentary maker and former Strictly Come Dancing winner Stacey Dooley in 2021 and returned for the 2022 series.
But, according to The Sun, insiders claim Maya will not be returning to the make-up show for another run.
The BBC and a representative for Maya both declined to comment when contacted by MailOnline.
Last stop: Maya is said to have decided against returning to Glow Up: Britain’s Next Make-Up Star (pictured for BBC Three show)
It comes after Maya’s signing as Love Island host sent viewers into a frenzy – with more tuning in to watch her on spin-off show Aftersun than Sunday night’s episode.
Maya’s first time fronting Aftersun proved to be a roaring success as initial ratings reported a peak of 1.82million tuning into the show – compared to the 1.51million watching Love Island.
Maya looked incredible on the show, opting for a bold hot pink dress with a daring cutout by Hanifa, that showed some serious skin – in what is her latest raciest wardrobe choice.
Her toned stomach was on full display in the revealing off-the-shoulder number, which she paired with matching pink high heels.
Maya is currently winning in the TV world as Love Island bosses granted her 50 percent more airtime than previous host Laura.
Read more on Love Island!
After just four episodes, Maya had already been featured in the hit TV show for 19 minutes and 55 seconds.
In the same episode of the last series, Laura had only clocked up 13 minutes and 26 seconds.
Debates over the host’s timeframes on set have been about since Caroline Flack, 40, first began presenting Love Island in 2015.
Laura’s husband, Iain Stirling, 34, even made a joke during the Love Island series.
And during episode one, Iain could be heard on the voiceover cracking a joke by saying, ‘She could’ve just sent a text, but we wanted to get our money’s worth out of that return flight to Cape Town.’
And Maya doesn’t plan to stop there because, according to The Sun, Maya has said she intends to visit the new South African villa as often as she possibly can.
However, she has also stated that she will be in London each Sunday to present Love Island’s spin-off show Aftersun.
Smashing it: Maya’s first time fronting Aftersun proved to be a roaring success as initial ratings reported a peak of 1.82million tuning into the show – compared to the 1.51million
LOVE ISLAND 2023: MEET THE CONTESTANTS
Name: Tanya Manhenga
Occupation: Student and model
Something not many people know about her: ‘I have Vitiligo, which is a skin pigmentation, you may not even notice it.’
‘It’s on my lip and I have a stripe on my hair. Not many people know that but I think it’s quite cute.’
‘I don’t care about covering it up all the time, I think it’s a vibe.’
Name: Lana Jenkins
Occupation: Makeup artist
Something not many people know about her: ‘In my work as a makeup artist I’ve worked with lots of celebrities.
‘Also, when I was 6-years-old I used to live in Spain and I was in an episode of Benidorm as an extra.’
Name: Tanyel Revan
Location: North London
Occupation: Hair stylist
Something not many people know about her: ‘My celebrity crush is Channing Tatum – I don’t like pretty boys, they give me the ‘ick’ because they always have a crap personality.’
‘Channing Tatum is handsome but not too pretty. He’s manly and he can dance.’
‘If a man can dance I’m in love with him straight away.’
Name: Olivia Hawkins
Occupation: Ring girl and actress
Something not many people know about her: ‘I did a film with Jason Statham and had a nice 10-minute convo about life.’
‘I’ve been a ring girl for KSI, I played a waitress in James Bond with Daniel Craig and I’ve also been a body double for Michelle Keegan and Emma Watson.’
Name: Tom Clare
Occupation: Semi-Pro Footballer
Something not many people know about him: I’m a High School Musical fan
Name: Aaron Waters
Something not many people know about him: He thinks his appearance on Love Island UK was ‘diving timing’
Name: Ellie Spence
Occupation: Business Development Executive at a law firm
Something not many people know about her: “When I was drunk I climbed over the gates of my friend’s house, fell and almost lost my leg.”
Name: Kai Fagan
Occupation: Science and PE teacher
Something not many people know about him: ‘I’m a Jamaican citizen. Because of that I played rugby 7s for Jamaica.’
‘I play semi-professional rugby now for Burnage RFC.’
‘I’ve technically got three different degrees and went to three different unis.’
Name: Ron Hall
Occupation: Financial advisor
Something not many people know about him: ‘On meeting me, you’d never know I am blind in one eye.’
‘It was the result of a football injury when I was 8. I’ve got two different coloured eyes, one blue and one green.’
Name: Will Young
Something not many people know about him: ‘Every night I light a candle and meditate for 20-25 minutes.’
‘A girl I was seeing told me to meditate, I tried it and loved it. I stopped seeing her and carried on meditating!
‘It’s a nice way to self reflect.’
Name: Shaq Muhammad
Occupation: Airport security officer
Something not many people know about him: ‘I’m a very emotional person. It can be a blessing and a curse.’
‘Every time I watch Dear John I cry.
That’s my favourite film. Any time I’m with someone and they say, ‘Let’s watch a romantic film’, I’m like, ‘How about Dear John, how does that sound?’
Zara Deniz Lackenby-Brown
Name: Zara Deniz Lackenby-Brown
Occupation: Model and property developer
Something not many people know about her: ‘I’ve gone onto do lots of modelling and dancing for music videos for UK and global artists, I’ve worked with people like Hardy Caprio, Headie One, Aitch, Tione Wayne and more.’
Name: Jessie Wynter
Occupation: Personal Trainer
Something you may not know about her: She was on series two of Love Island Australia
Name: Spencer Wilks
Occupation: E-Commerce Business Owner
Something not many people know about him: He loves Justin Bieber
Read more at DailyMail.co.uk