McDonald’s releases optical illusion ad, may hurt eyes

The truth is revealed but it won’t be easy to spot. 

That is what the marketing team of McDonald’s UK seemed to shoot for when they released an optical illusion ad with a secret message in it. 

‘Tag a mate who should read between the lines… ,’ the popular food chain shared in a tweet  on Sunday. 

And in order to really spot the message one must concentrate their eyes to see what lies between the black and white lines. 

Another way to see the message is to move to the side and look at the photo from an angle. 

But be careful, because straining your sight to see the message may hurt a little. 

Still unable to tell what it is – the message ‘between the lines’ reads ‘Bring McNuggets.’

Still unable to tell what it is – the message ‘between the lines’ reads ‘Bring McNuggets’

‘RETINAL DAMAGE,’ said one user on Twitter

Another shared a gif of a character from the animated show Spongebob Squarepants that showed him screaming ‘my eyes’

The general sentiment for people who figured out the message was that the optical illusion was slightly damaging to the eyes.  

‘RETINAL DAMAGE,’ said one user. 

Another shared a gif of a character from the animated show Spongebob Squarepants that showed him screaming ‘my eyes.’

It was a sentiment had by another user who said: ‘Is this meant to f**k your eyes or is it just me???’ 

Ben McKinnel showed a box of McNugget’s he purchased and added: ‘message received.’ 

But one question does remain rather daunting: who is bringing the McNuggets? 

It was a sentiment had by another user who said: ‘Is this meant to f**k your eyes or is it just me???’

Ben McKinnel showed a box of McNugget’s he purchased and added: ‘message received’