McDonald's Singapore rolls out phone lockers family bond

Singapore McDonald’s introduces ‘phone lockers’ so families can bond together
Families are encouraged to lock away their devices so they are not distracted
The ‘Phone Off, Fun On’ campaign has rolled out at selected outlets in Singapore

By Cindy Tran for Daily Mail Australia

Published: 02:48 BST, 17 October 2017 | Updated: 02:57 BST, 17 October 2017

Trying to have a conversation with someone who’s distracted by their phone during meal time can be frustrating.

But Singapore McDonald’s has found a solution to put an end to the annoying dining habit by introducing mobile phone lockers.

Families are encouraged to lock away their devices so they could focus on spending quality time together enjoying their meals at the table.

The new ‘Phone Off, Fun On’ campaign has rolled out at selected outlets in Singapore in an effort to get diners to talk to each other instead of tapping away at their phones.

Singapore McDonald's has found a solution to put an end to the annoying dining habit by introducing mobile phone lockers, which holds up to 100 devices

Singapore McDonald’s has found a solution to put an end to the annoying dining habit by introducing mobile phone lockers, which holds up to 100 devices

Last month, McDonald’s found in their survey 98 per cent of parents and 91 per cent of children were distracted by their devices when they were together.

The survey also found more than two-thirds were using their smartphones at the dinner table, Channel NewsAsia reported.

Despite the alarming figures, the parents who were surveyed admitted being glued to their screens had deterred them from family bonding.

‘As a popular restaurant destination for families, we have observed that the use of mobile devices during meal times may sometimes get in the way of family bonding,’ director of brand communications and customer care Linda Ming said.