An idea that first came to life on the road for a part-time marketing job has skyrocketed Melbourne friends Nishant Shah and Hardy Desai into millionaire success.
Their brainchild, digital marketing agency Supple, was born in 2012 after they decided to abandon their casual roles and dedicate themselves to a project of their own.
The two 30-year-olds worked from their garage, took out a loan and paid themselves minimum wage for nine months to first get their business off the ground.
Nishant Shah (left) and Hardy Desai (right) developed their digital marketing business, Supple, in a garage in 2012, and it’s now one of the fasted growing companies in Australia
The two 30-year-olds worked from their garage, took out a loan and paid themselves minimum wage for nine months to first get their business off the ground
Within six months they had paid back their loan, and by 2015 they had solidified themselves as competitive faces in the marketing world.
They placed in Deloitte’s top 50 fasted growing Australian technology companies, and in the BRW top 100 fast-starters list.
Having made $161,431 in its first half-year of business, and $4.3million in the 2016/17 financial year, Mr Shah says Supple’s secret to success was personalised interactions with its customers.
Wherever possible, employees meet face-to-face to talk with clients – something Mr Shah believes has been vital in Supple’s rapid growth.
‘Face-to-face meetings in all campaign meetings is vital to us in remaining transparent,’ he said.
Within six months they had paid back their loan, and by 2015 they had solidified themselves as competitive faces in the marketing world
The duo’s brain child was born in 2012 after they abandoned their casual roles at a part-time marketing job
Mr Shah (pictured) says Supple’s secret to success was personalised interactions with its customers
‘Our clients know exactly what we’re doing to meet their goals throughout the work process.’
The duo added more impressive notches to their belts this year, with Supple ranking 22nd in The Australian Financial Review’s fastest growing companies, placing 37 in the Deloitte Tech Fast 50 and being named a finalist for Optus MyBusiness Awards.
‘We are all about empowering business owners to take charge of their own online presence,’ Mr Desai said.
The company now has upwards of 30 employees across its Melbourne and Sydney offices, with an expected turnover of $9-10million by the end of the 2017/18 financial year.
‘We are all about empowering business owners to take charge of their own online presence,’ Mr Desai (pictured) said