A wave of nostalgia appears to have swept the nation, with the swinging sixties creeping back into fashion.
Hawaiian shirts, traditional barbershops and vintage buys are all making a comeback, and with it, retro scents.
The Perfume Shop has reported a 35 per cent yearly increase in the sales of traditional fragrances made famous in the 1960s.
Surprisingly, the fragrance specialists say millennials are driving the craze, along with the trend of adopting a sixties lifestyle.
An expert for the brand explained the sixties could be defined by the prominence in scents with lavender, tobacco and sandalwood notes, moving away from ‘gourmand’ notes of chocolate, vanilla and cinnamon.
‘Retro scents reminiscent of private clubs and barbershops of the sixties are back. We’re also seeing popular fashion styles such as Hawaiian shirts and drinks such as Aperol making their comeback,’ said Adam Anderson, Commercial Director.
We take a look at the scents you should be buying your other half this summer…
Brut EDT for him EDT £6.99
Brut (pictured) first launched in 1881 with notes including lavender, jasmine and sandalwood. It grew in popularity thanks to endorsement from celebrities including boxer Henry Cooper and footballer Kevin Keegan
Iconic Parisian fragrance Brut, was, for years, a number one choice for men across the world.
Now more than more than 50 years after its launch, it is once again making its way in to homes around Britain with sales at up 94 per cent compared to last year.
Cerruti 1881 Pour Homme (1990) £19.99
Cerruti first arrived in stores in 1990 with warm notes of lavender, rose, sandalwood and musk and soon flew off the shelves
The fashion house Cerruti was founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti.
Pour Homme soon followed in 1990, boasting aromatic, woody notes and has recently seen a 62 per cent annual increase in sales.
Old Spice WolfThorn Gift Set £4.99
Old Spice was first launched in 1937, then rejuvenated with the addition of the Wild Collection in 2013, but customers still bought 30 times more Old Spice this year
Old Spice was first launched in 1937, then rejuvenated with the addition of the Wild Collection in 2013. The newer collection was developed for men who found the classic Old Spice too intensely scented and wanted a lighter line up of scents.
It appears shoppers are still enjoying the lighter twist on the classic scent, as customers bought 30 times more Old Spice WolfThorn (part of the Wild Collection) this year compared to last at The Perfume Shop.
Calvin Klein CK1 £26.80
A citrus-based fragrance with a green tea undertone launched in 1991, who doesn’t remember helping themselves to a spritz of this unisex spray in the nineties- and it’s making a comeback
A citrus-based fragrance with a green tea undertone launched in 1991, who doesn’t remember helping themselves to a spritz of this unisex spray in the nineties.
Made even more popular by Calvin Klein boxers for both men and women, those have two seen a comeback of late with celebrities including Kendall Jenner modelling #inmycalvins.
JOOP! Homme £26.99
Fashion house Joop was founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986, one of its greatest successes was this oriental scent
Luxury fashion house Joop was founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986, who added an exclamation mark to distinguish it from his name.
One of its greatest successes was this oriental scent boasts jasmine, vanilla and sandalwood, and is described as ‘celebrating individuality and masculine sensuality’.
Davidoff Cool Water £30
Produced in 1988 by Davidoff, Cool Water is a fresh, aromatic fresh scent with notes of peppermint and lavender conjures up images of clear oceans, blue skies and muscular models
Produced in 1988 by Davidoff, Cool Water is a fresh, aromatic fresh scent with notes of peppermint and lavender.
The adverts for the fragrance have famously starred Paul Walker, Scott Eastwood and David Gandy, conjuring up images of clear oceans, blue skies and muscular models.