Miami sex fetish club owner, 52, convicted of murdering his former roommate, 21

A Florida sex fetish club owner was convicted of murdering his former roommate after the jury saw a video of him dumping her body on the side of the road.

Luis Moya, 52, was convicted on Wednesday of strangling Ana Rosa Moreno, 21, to death, reported the Miami Herald.

Moya, who ran the Hammer & Nails club in Wynwood – a neighborhood in Miami – allegedly met Moreno, a car dealership worker, on Craigslist.

The Herald reported that Moya will be sentenced on July 19 and could face life in prison. 

According to The Herald, Moya lied to Moreno and told her he was a 37-year-old wealthy Brazilian businessman. 

He was allegedly angry when she moved out. 

Moreno’s body was discovered on the side of a road in December 2018.

Investigators initially believed her death was due to a drug overdose before an autopsy confirmed she had been strangled.

Moya, a sex fetish club owner in Miami, Florida, met Moreno(left and right) on Craigslist and told her he was a 37-year-old wealthy Brazilian businessman. They were roommates for a short time, but Moya was reportedly angry when she moved out

Prosecutors showed jurors video of Moya dumping Moreno’s body before driving off in her car in December 2018 (pictured)

When Moya was questioned by detectives, he said that she demanded money before asking him to drop her off in The Roads neighborhood.

He alleged that Moreno got into the car of someone he didn’t know and they drove away.

But, at trial, prosecutors had surveillance footage – shown to jurors – of Moya driving her Honda Accord, dumping her body, and speeding away. 

At trial, prosecutors presented additional evidence including toll records and Google searches about how to disable a car’s GPS.

Moya’s club Hammer & Nails, was for people who like engaging in BDSM, short for bondage, discipline, dominance, submission, sadism and masochism.

In a 2016 profile in the Miami New Times, the club was described as a ‘dungeon’ that contained cages, electric-shock equipment and a coffin. 

Moya (pictured) was found guilty of murder and could face life in prison when he is sentenced on July 19

Prior this incident, Moya was the owne of Hammer & Nails club (pictured) for people who like engaging in BDSM

‘People think BDSM has to give someone pain all the time, but it has nothing to do with that,’ Moya, who moved to Florida from England in 2014, told the newspaper.

‘The majority of BDSM is about having control over someone’s feelings and beliefs and making them feel awesome. We’re humans; sex is a part of every human’s lifestyle.’ 

The jurors were not told that Moya owned the club. 

Moreno’s family members started a GoFundMe page last year to raise money for her funeral and other expenses. 

So far, nearly $3,000 has been raised out of a $7,000 goal.