The owner of Monsoon and Accessorize has been left heartbroken after his son died in a car crash.
George Simon died when his Porsche 911 Turbo ploughed into a tree in North Marden, near Chichester in West Sussex, on Saturday.
The 32-year-old’s father Peter Simon, who is worth some £600 million, is said to have been left ‘devastated’.
George Simon (left), the son of Monsoon founder Peter Simon (right) died in a car crash
The Porsche 911 Turbo ploughed into a tree in North Marden, near Chichester in West Sussex
Mr Simon was a businessman in his own right and worked as a successful property developer.
Mr Simon, who lived in London, is understood to have been in the car on his own at the time of the tragedy.
Famously private, father-of-four Peter Simon has amassed an estimated fortune of £600 million since founding Monsoon from a stall on London’s Portobello Road in 1973.
His daughter Zara was injured and left in a neck brace after falling some 20ft from the balcony of a nightclub in Ibiza in 2012.
Peter and his daughters Jessica (left) and Zara (right) pictured in London in 2005. The family are said to be ‘devastated’ by the tragedy
Mr Simon, pictured with his daughter Zara, who was injured and left in a neck brace after falling some 20ft from the balcony of a nightclub in Ibiza in 2012
Peter Simon has amassed an estimated fortune of £600 million since founding Monsoon from a stall on London’s Portobello Road in 1973
A source told The Sun: ‘George wasn’t a playboy, he hardly ever drank, didn’t take drugs and was an experienced driver.
‘It just seems he lost control of the wheel. He was developing a successful business career in his own right.’
A Sussex Police spokesman said the Porsche left the road and collided with a tree on Saturday afternoon.
The Kent, Surrey and Sussex air ambulance raced to the scene of the crash along the country road but Mr Simon was declared dead at the scene.