Morrisons sells £3 boxes of unsold supermarket food including fruit, veg and fresh produce from bakery and deli worth £10
- Morrisons selling £3 boxes of unsold produce in nationwide food waste scheme
- Food worth at least £10 in value including fruit, veg and bread will cost £3.09
- Imitative aims to tackle the 18m tonnes of food that ends up in landfills each year
Morrisons is now selling boxes of unsold produce for around £3 in a new nationwide scheme to tackle food waste.
The supermarket giant announced the initiative to sell food that has reached its best-before date for a cut price to combat the 18 million tonnes of food that ends up in landfills each year.
Each box will cost £3.09 and contain fruit and vegetables, as well as fresh produce from the bakery and deli, which will collectively be worth at least £10.
The supermarket giant announced the initiative to sell food that has reached its best before date for a cut price to combat the 18 million tonnes of food that ends up in landfills each year
Consumers will be able to buy the boxes through the Too Good To Go app, which already allows restaurants and cafes to sell leftover food at a discounted rate.
Shoppers won’t get a choice over what is in the box before collecting it from the supermarket, as it will all depend on what stock is leftover each day.
One customer who bought a box during the trial phase said hers was filled with carrots, apples, bananas, a melon, blueberries, a cauliflower, turnip, coffee, muffins, strawberries, cakes and a bag of Monster Munch crisps.
The scheme is being rolled out to all 494 stores from tomorrow, Tuesday November 26.
Consumers will be able to buy the boxes through the Too Good To Go app, which already allows restaurants and cafes to sell leftover food at a discounted rate
Customers will need to download the free app on their Apple or android device and then register an account with it. Then select their local Morrisons store to see how many of the boxes are available to buy.
Jayne Wall, market street director at Morrisons, said that the scheme will also help ‘reduce food waste and to help more people afford to eat well.’
The supermarket already sells wonky veg to reduce the amount of food binned every year – but shoppers slammed the chain for selling it in plastic packaging.