Testing buggies on snow, filling hospital rooms with flowers and pre-interviewing nannies might not sound like top of the to-do list when you’re about to give birth, but for for this ‘mummy concierge’ no detail is too small when it comes to catering for her new arrivals.
Mother-of-one Tiffany Norris, 39, who lives in Chipping Norton, Oxfordshire has set up the UK’s first mummy concierge service, costing from £40-an-hour, to help new and expectant mothers navigate pregnancy and new motherhood in ways most of us can only dream of.
With maternity concierge the latest buzz word for the super-rich there have been ‘mummy concierge’ services popping up all over America and Canada.
Customising baby gift lists, pre-interviewing maternity nurses, baby proofing holiday villas and sourcing stylists all feature on Tiffany’s list of services – attracting high-profile clients in both the public eye and royal circles.
Tiffany, who lives with her husband Patrick and son Rupert, two, hit on the idea when she was expecting her son and trying to get to grips with car seats and antenatal classes.
Current clients include former Made in Chelsea star Tabitha Willett, who is expecting her first baby with Prince Harry’s pal Fraser Carruthers, 35, in June.
Tiffany Norris thought of the idea for a ‘Mummy Concierge’ while pregnant with her son Rupert, now 2
Tiffany tries to be thorough with her services for clients, including testing buggies in the snow and helping mothers pack hospital bags
‘I felt daunted beyond belief and I just became incredibly overwhelmed and exhausted,’ says Tiffany, who is expecting her second baby, a little girl, next month.
‘I asked friends for advice and read baby magazines and I just suddenly realised that every mummy is different and everyone needs different advice tailored to them – whether that’s emotional support or practical stuff.’
It was at the Kensington Wing of London’s exclusive Chelsea and Westminster Hospital that she met fellow mothers who told her they wished there had been a business like a mummy concierge to help them whilst they were pregnant.
With the seed of an idea sown Tiffany offered her services to mummy friends for free to see if it had legs, and it wasn’t long before The Mummy Concierge was born.
The mother-of-one also revealed she can help mothers put together hospital bags, as well as sourcing meal delivery companies to help once the baby is born
The mother of one admitted before giving birth she felt completely ‘overwhelmed and exhausted’. She realised that there was a gap in the market for mothers who want tailored advice to work for them
With prices starting from £40 an hour there are no lengths Tiffany won’t go to for her clients – and in the high-class world of modern mothers-to-be demands go way beyond late night food cravings.
Tiffany explained: ‘What usually ends up happening is that mums will give me a list of three things they need help with and by the end of it there’ll actually be 10 things they want help with.
‘Every mummy is different and every mummy has a different budget.’
With two packages on offer – a ‘bump’ package and a ‘baby’ package – Tiffany’s job includes everything from ‘baby kit boot camp’ shopping trips, in which she’ll take clients to high-end stores like Harvey Nichols to buy everything they need for their hospital bags, to finding stylists to help her mums-to-be dress their bumps.
Made in Chelsea star Tabitha Willett, who is expecting her first baby in June, called Tiffany’s service ‘invaluable’
Tiffany mentioned that lots of her clients are working mothers who want an extra helping hand to offer them advice
‘Babymoons and baby showers are also getting more popular after Meghan Markle had hers,’ said Tiffany, who also runs luxury parenting blog Little Me London. ‘People spend quite a lot on those now.’
Tiffany splits her time between the Cotswolds and London, where clients include the ‘Soho Farmhouse set’ – members of Oxfordshire’s exclusive members club – and the ‘Kensington and Chelsea set’.
One of her clients in former Made in Chelsea star Tabitha Willett. Tiffany is helping Tabitha prepare for the birth by packing her hospital bag and sourcing meal delivery companies so the couple don’t have to worry about cooking when their new baby arrives.
Tiffany organises baby showers, and says they have increased in popularity since Meghan Markle’s New York bash (pictured, some cupcakes at a baby shower)
‘I found The Mummy Concierge on Instagram and being a first-time mummy-to-be I thought that Tiffany’s knowledge and advice would be invaluable,’ says Tabitha, 27, who is expecting a baby girl.
‘She is helping me find some help for the beginning, pre-interviewing some maternity nurses for us, and putting together a hospital bag list for me too after I told her about my birth preferences.
‘There are hundreds of hospital bag lists out there that it can be quite overwhelming and I feel so lucky that Tiffany has put together a bespoke one just for us.’
Tiffany is also helping the couple choose a babymoon destination so they can escape London for a pre-birth getaway.
Tiffany, who is currently pregnant with her second child, says ‘babymoons’ and ‘baby showers’ are becoming more popular
Tiffany puts together hospital trees for clients, which can be filled with helpful advice from friends and family
Tiffany’s services might sound like the preserve of the super-rich, but she says mothers treated to a maternity concierge service are 25 per cent more likely to keep on working.
‘In today’s society you’ve got all these modern women who have good careers and don’t want to give it up,’ she said.
‘A lot of parents want the help but they want to be hands on as well and they feel if they have a maternity nurse or a nanny then that power is being taken away from them because someone else is doing it.’
She continued: ‘I can be there on the end of the phone to offer advice but then it’s up to them to go and implement it.’