News, Culture & Society

Nala: Underwear brand launches bra line with a fit guide like you’ve never seen before

A bra fitting guide like you’ve never seen before: Brand launches world-first with real and ‘normal’ breasts and nipples pictured to choose from

  • An underwear brand has been praised by thousands of women for its fit guide
  • Nala believes that the standard bra fit guide is too restrictive and outdated
  • Instead, they use photos of real women’s boobs to help you find the right style
  • Nala photographed 38 different women’s breasts to find products to suit them 

An underwear brand has been praised by thousands of women after releasing a fit guide that uses photos of actual women’s boobs to help you find the right style for you. 

Nala believes that the standard bra fit guide comprising sizes like 10C, 14B and 20D is too restrictive and relies on ‘average’ sizes rather than real women’s boobs.

Instead, the Australian brand wants to celebrate how unique every woman’s breasts are – and let them find a product that truly suits their body.

An underwear brand has been praised by thousands of women after releasing a fit guide that uses photos of actual women’s boobs to help you find the right style for you (guide pictured)

Nala believes that the standard bra fit guide comprising sizes like 10C, 14B and 20D is too restrictive and relies on 'average' sizes rather than real women's boobs

Nala believes that the standard bra fit guide comprising sizes like 10C, 14B and 20D is too restrictive and relies on ‘average’ sizes rather than real women’s boobs 

When you visit Nala’s Fit Guide section, you’ll be met by over 30 images of naked chests and breasts.

This allows you to select one that looks like you and then it recommends two products that suit your body.

Whether you’re someone who needs something to fit your side boob or who needs a bit more coverage on the top, there is a shape and fit for almost every female breast. 

The Australian brand wants to celebrate how unique every woman's breasts are - and let them find a product that truly suits their body (pictured)

The Australian brand wants to celebrate how unique every woman's breasts are - and let them find a product that truly suits their body (pictured)

The Australian brand wants to celebrate how unique every woman’s breasts are – and let them find a product that truly suits their body (pictured)

‘From a young age, we are fed certain images of what “normal” chests and breasts look like,’ Nala co-founder Chloe de Winter told FEMAIL.

‘As a result, so many of us grow up feeling insecure about our own breasts. We wonder if they are too big, too saggy, too flat, our nipples are too large, too dark, too small.’

But, Chloe said, the reality is that our breasts change throughout our lives depending on our age, weight changes, pregnancies and illnesses.

‘The Nala fit guide allows you to see recommendations on a chest that looks like yours, allowing you to visualise how something will actually look on you.’ 

When you visit Nala's Fit Guide section, you'll be met by over 30 images of naked chests and breasts

When you visit Nala's Fit Guide section, you'll be met by over 30 images of naked chests and breasts

When you visit Nala’s Fit Guide section, you’ll be met by over 30 images of naked chests and breasts (pictured)

Chloe and her co-founder partner Phil de Winter set out to photograph 38 different chests with fashion photographer Liane Hurwitz in a single day (campaign pictured)

Chloe and her co-founder partner Phil de Winter set out to photograph 38 different chests with fashion photographer Liane Hurwitz in a single day (campaign pictured)

Chloe and her co-founder partner Phil de Winter set out to photograph 38 different chests with fashion photographer Liane Hurwitz in a single day.

Included in the mix is a breastfeeding mum, a model who recently experienced burns on her chest, a trans woman and a mum-of-two.

While Chloe acknowledges that they couldn’t include every type of chest, she said they did their best to include a ‘diverse range’.

‘Our sizing ranges from XXS to 5XL, with bras suiting cup sizes A to G,’ she said. 

There is also a broad range of colours and gender-inclusive styles, after the team spent hours researching exactly how to fit and flatter every shape. 

‘We specialise in bras supporting almost every body,’ Chloe said. 

They are also all sustainable, with prices starting around the $20 mark.

For more information about Nala, please visit the website here



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Read more at DailyMail.co.uk



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