She’s been the subject of controversy in the past over allegations she ‘airbrushes’ her Insta-perfect social media photos.
And Natasha Oakley faced further criticism this week after posting an Instagram photo of her younger half-sister Sophia, alongside the caption ‘Sunday crush’.
Several of Natasha’s followers took to the comments section of her A Bikini A Day page to debate whether it was appropriate to share such an image of a 16-year-old.
Controversy: Natasha Oakley faced criticism after posting an Instagram photo (not pictured) of her younger half-sister Sophia, 16, (left) in a bikini alongside the caption ‘Sunday Crush’
In the photo, Sophia Vantuno is shown sitting on a lounger at a beach destination.
It appears the image was promoting Monday Swimwear, the bikini range founded by Natasha and her business partner Devin Brugman.
The caption read, ‘Sunday crush,’ alongside the emoji with love heart eyes.
Insta-famous: It appeared the image of Sophia was promoting Monday Swimwear, the bikini range founded by Natasha and her business partner Devin Brugman (left)
‘It’s not right’: Several of Natasha’s followers took to the comments section of her A Bikini A Day page to debate whether it was appropriate to share such an image of a 16-year-old girl
Before long, Natasha’s followers were divided over the decision to publish the picture of Sophia.
While some claimed the image was ‘gorgeous’ and ‘beautiful’, others considered the photo and caption inappropriate.
One comment stated: ‘I really don’t think you should be posting this type of photo of a 16-year-old.’
Another read: ‘Love you girls but it’s not right posting pics of Tash’s 16-year-old sister.’
The business of bikinis: Born in Sydney, Natasha moved to America and founded the popular swimwear blog A Bikini A Day with her friend Devin in 2012
Daily Mail Australia approached Natasha for a statement on Thursday afternoon.
By Friday morning, several negative Instagram comments had been deleted from Sophia’s photo.
Born in Sydney, Natasha moved to America and founded the popular blog A Bikini A Day with her friend Devin in 2012.
Social media sensations: The website helped launch Natasha and Devin’s careers as ‘online influencers’, and they now boast a combined Instagram following of 3.2million
The website helped launch Natasha and Devin’s careers as ‘online influencers’, and they now boast a combined Instagram following of 3.2million.
In 2014, the entrepreneurs launched their own bikini line Monday Swimwear, which they frequently promote on their social media channels.
Besides her own business interests, Natasha has also collaborated with brands such as Bonds and St Tropez Tan.
Brand ambassador: Besides her own business interests, Natasha has also collaborated with brands such as Bonds and St Tropez Tan