As households stock up on chocolate in readiness for Christmas and get set to dive in for their favourites, new findings have revealed which tins offer the best value for money.
Researchers at the British marketing agency iProspectUK have counted, sorted and weighed almost 1,300 chocolates (12.9kgs) from the UK’s most popular Christmas tins.
And they found that out of 67 sweets in a Quality Street tin, only four were Green Triangles, compared to nine Strawberry Delights.
And while Maltesers Teaser is by far the UK’s favourite chocolate, there are only eight in the average Celebrations tub – leaving people an 11.5% chance of picking one out first time.
Researchers have counted, sorted and weighed almost 1,300 chocolates (12.9kgs) from the UK’s most popular Christmas tins
Out of 67 sweets in a Quality Street tin, only four were Green Triangles, compared to nine Strawberry Delights
While Maltesers Teaser is by far the UK’s favourite chocolate, there are only eight in the average Celebrations tub. But there are nine Strawbery Delights in Quality Street tins, on average
The nation’s favourite chocolates (pictured): 1. Maltesers Teaser; 2. Golden Barrel; 3. Galaxy Caramel; 4. Galaxy; 5. Wispa; 6. Dairy Milk Chunk; 7. Twirl; 8. Crunchie Bite; 9. Caramel; 10. Twix; 11. Hazel in Caramel; 12. Signature Truffle; 13. Hazel Whirl; 14. Dairy Milk Caramel; 15. Milky Way; 16. Strawberry Dream; 17. Milk Choc Bloc; 18. Snickers; 19. Mars; 20, The Green Triangle; 21. Fudge; 22. Creme Egg Twisted; 23. Tangy Orange Creme; 24. The Purple One; 25. Double Decker; 26. Bounty; 27. Caramel; 28. Orange Choc Crunch; 29. Strawberry Delight; 30. Cadbury Eclair; 31. Fudge; 32. Country Fudge; 33. Toffee Finger; 34. Chocolate Caramel Brownie; 35. Toffee Penny; 36. Orange Creme; 37. Coconut Eclair
Maltesers Teasers, found in Celebrations, beat Roses’ Golden Barrell and Heroes’ Galaxy Caramel to be crowned the nation’s favourite chocolate in the same study.
The overall favourite selection box was Celebrations, followed by Heroes, Quality Street and Roses.
The survey data by iProspectUK revealed that out of the four market leaders, Celebrations was the UK’s favourite, and the best value in terms of chocolate content, with an average tin quantity of 71 chocolates (684g) per tin.
This is compared to 67 chocolates in Quality Street (664g), 63 chocolates in Heroes (624g), and 58 chocolates in Roses (622g).
Just 2.5 per cent of people chose Quality Street’s Coconut Eclair as their favourite.
However, it is the fourth most common chocolate in the collection and with six in an average tin, there is a 9% chance of pulling out a Coconut Eclair first time.
Celebrations offers four different caramel varieties, with a 51% chance of picking out this flavour.
Heroes has three varieties and a 31% chance of getting a caramel chocolate.
Celebrations are the UK’s favourite tin, and the best value in terms of chocolate content, with an average tin quantity of 71 chocolates (684g) per tin
Heroes has three varieties of caramel and a 31% chance of getting a caramel chocolate
The nation was also divided by region, with Galaxy beating Malteasers in Wales, while The Green Triangle was the top rated Quality Street in East Anglia, East Midlands, the North West, Scotland, the South West and the West Midlands
Quality Street also has three caramel varieties, but there’s only a 20% chance of getting one first time.
Celebrations generally have eight Bounty minis inside, compared to Quality Street’s seven Coconut Éclairs.
The nation is also divided by region, with Galaxy beating Malteasers in Wales, while The Green Triangle was the top rated Quality Street in East Anglia, East Midlands, the North West, Scotland, the South West and the West Midlands.
There is also an age divide: over-55s prefer traditional Quality Street to Celebrations, while under-18s love Heroes. Over-65s put their weight behind Roses for top spot.
Roses came last in the survey of the nation’s favourite chocolate