One of Australia’s most iconic lolly brands is getting a new look in an effort to drastically cut down on the amount of plastic used in its packaging.
Allen’s will overhaul its packaging for its lollies and replace the signature red shiny bags with a matte finish and new designs.
Multi-national food and drink conglomerate Nestle, which owns the lolly brand, revealed the change would be made as the company gets tough on plastic.
The change will mean 21 per cent less plastic will be used in the bags, which equates to about 58 tonnes a year.
The new packaging will be found on fan-favourites such as Snakes Alive, Killer Pythons and Party Mix.
One of Australia’s most iconic confectionary brands will be getting a rebrand in an attempt to reduce plastic use (pictured, confectionary aisle)
Nestlé’s head of confectionary marketing Melanie Chen said that of the numerous changes to Allen’s packaging this was the most important.
‘Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging,’ Ms Chen told news.com.au.
‘While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.’
The iconic cartoon characters on the front of the packaging will also be getting a redesign.
Ms Chen said the new designs will help herald in the new era of Allen’s using less plastic without changing their famous lollies.
It’s the latest in Nestlé-owned confectionary to change their packaging in an effort to reduce plastic use.
The range of Allen’s lollies, including Snakes Alive, will be getting a matte finish to reduce the amount of plastic by about 21 percent (pictured: old packaging left, new packaging right)
The company announced in October the packaging on KitKat chocolate bars would now have the highest proportion of recycled plastic of any major Australian food brand at 90 per cent.
‘We hope this wrapper does more than just reduce virgin plastic use. We hope it’s a reminder of the circular potential for soft plastics,’ at Nestlé’s Director of Corporate affairs and Sustainability, Margaret Stuart said at the time.
‘We’re continuing to work with industry and the value chain to see a future where Australian used plastic can be collected and turned into soft plastic food packaging.’