Netflix sales soar again in streaming war boost

  • US giant cashing in on initiatives including clampdown on account sharing 
  • Netflix has also made gains in non-English speaking markets
  • Cheaper subscriptions which include adverts is also helping

Netflix looks set to report a further quarter of double digit sales growth this week as it extends its advantage over rival streaming services.

The US giant is cashing in on initiatives including a clampdown on account sharing – making viewers pay to watch its shows such as Bridgerton rather than using a borrowed password. 

It has also made gains in non-English speaking markets. 

Paying off: The US giant is cashing in on initiatives including a clampdown on account sharing – making viewers pay to watch its shows such as Bridgerton

Cheaper subscriptions which include adverts is also helping.

Analysts at AJ Bell said: ‘The slowdown in subscriber growth of 2022 is but a distant memory.

‘Netflix’s shares have more than tripled and reaffirm investors’ view that the company is the winner in the streaming wars.’

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