She is already famed for one much-derided hairdo, the Croydon facelift, named after her home town.
Now Kate Moss has attracted criticism for promoting another style designed to combat the effects of ageing.
The 43-year-old supermodel has revealed that she ties her hair into braids tight enough to pull her skin back, helping make her face look wrinkle-free.
But as with the Croydon facelift – scraping the hair so tightly into a ponytail or bun that the face is pulled back – experts warn that it can do so much harm wearers risk causing bald patches. Miss Moss spoke about her anti-ageing tips to Vogue magazine.
‘A great trick they do on photoshoots is doing these little braids underneath your hair to pull your skin up, like a little lift,’ she said.
Kate Moss (pictured) has revealed that she ties her hair into braids tight enough to pull her skin back, helping make her face look wrinkle-free
‘That’s another old Hollywood trick. I think they had to know all that stuff before there was retouching, they had to do it all by hand. It’s amazing.’
But trichologists – hair and scalp experts – criticised the method.
‘It’s about the worst thing you could do for your hair. I can’t believe she said that,’ said Steve O’Brian of the London Centre of Trichology.
‘It’s a terrible bit of advice. It’s just a ridiculous thing to say because if you care at all about your hair then that’s the last thing you’d want to do.’
Eleanor Richardson, trichologist at Fulham Scalp and Hair Clinic, warned that the pulled-back style could result in traction alopecia, a type of gradual hair loss.
‘The tension caused by pulling the hair really tightly, so tight in fact that it will pull the skin up, actually puts a lot of pressure on the follicle,’ she said.
Commenting on the supermodel’s age-defying advice, Steve O’ Brian of the London Centre of Trichology said: ‘It’s about the worst thing you could do for your hair. I can’t believe she said that’
‘And so you have hair starting to give up – and essentially you get hair loss where you’ve been pulling it really tight.’ As well as pulling the hair out at the root, braiding can cause it to weaken and snap.
‘This is definitely not a good thing to do in terms of long term health of your hair and your scalp,’ she said.
‘Use other options or embrace the wrinkles – but the braiding of the hair is a pretty dodgy advice.’
The Croydon facelift style has also been criticised for its potential to damage hair growth and cause hair loss.