New label you’ll love: Mochi

Celebrating the art of embroidery, Mochi was established in 2013 by Ayah Tabari to support stitching communities across the world.

She travels to different destinations and has each collection created by the area’s artisans, who use traditional techniques so the range authentically represents its origins. Ayah is from Palestine, studied in London and lives in Dubai, and it is her own experience of embracing different cultures that inspired her to found a clothing line unlike any other. 

From ready-to-wear womenswear to a vibrant children’s line (Mini Mochi) and swimwear range (Mochi Swim), behind each collection is a unique story and a rich heritage.