New Ritz cracker boxes leaves Coles Australia shoppers shocked

A customer was furious after noticing a subtle change to Ritz cracker boxes during their shop at Coles. 

Sharing an image on Twitter, the shopper compared the size of two boxes – one older box consisting of 300g and the newer box consisting of 227g. 

Despite the change in size the woman claims the price remained the same and was prompted to alerted other shoppers.

‘Coles – smaller packet, bigger price tag! Wtf! Greed, not inflation,’ the woman wrote. 

Daily Mail Australia has contacted Mondelez, that company behind Ritz crackers, for comment.

A second shopper also noticed the difference in size and shared a similar image to the Coles Cooking Club Facebook group. 

‘Shrinkage factor. 300g down to 227g,’ the woman wrote.

Others joined the conversation and couldn’t believe the price didn’t change. 

‘Do they really think we won’t notice?’ one wrote, another said: ‘Prices up, quantities down.’

‘Noticed this too and wasn’t impressed.. at the end of the day the customer is unhappy so not sure about the marketing tactic used here,’ a third added.

A second shopper also noticed the difference in size and alerted others part of the Coles Cooking Club Facebook group. ‘Shrinkage factor. 300g down to 227g,’ the woman wrote

A spokesperson from Mondelez told 7Life: ‘Due to the rising costs that many manufacturers are facing, we have made the difficult decision to adjust the recommended size of RITZ Original & Cracked Pepper.’

‘This ensures we can continue to deliver the highest quality crackers our fans know and love.

‘We know this will disappoint some, however, we’re committed to providing Australians the same high-quality and great tasting RITZ Crackers.’