Payday: Brian Niccol (pictured) is known as the ‘Messi of the restaurant industry
The new Starbucks boss – the ‘Messi of the restaurant industry’ – is set for an £88million payday in one of the biggest US hires on record.
Not only that – Brian Niccol can work from a remote office in sunny Newport Beach, California, rather than the coffee chain’s Seattle HQ.
And he can use the Starbucks plane to visit head office when needed. If Niccol hits targets, his full package will make him one of America’s best-paid bosses.
‘He’s considered to be almost the [footballer Lionel] Messi of the restaurant industry,’ said Bernstein analyst Danilo Gargiulo.
A shake-up at Starbucks has sent shares up 24 per cent while burrito chain Chipotle, which Niccol is leaving after a successful turnaround, has lost 7 per cent.
Starbucks has struggled, with sales falling and a row over alleged links to Israel.
Niccol will be the fourth boss in less than three years after Laxman Narasimhan – former boss of British consumer goods giant Reckitt Benckiser who joined in March 2023 – left with immediate effect.
Niccol’s package includes a £7.8million ‘golden hello’ bonus, £58million of extra share options, an annual salary of £1.25million plus the opportunity to make up to £18million worth of share-based bonuses each year.
He could also receive a cash bonus worth nearly £2.8million. He was paid £17.5million at Chipotle last year.
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