NEW YEAR, NEW YOU: Paul McKenna’s on how to make you rich

Paul McKenna is giving MailOnline readers life help techniques in his New Year – New You series


I don’t care what your current financial situation is – what obstacles you might be facing or what challenges you have had to deal with in the past. Wherever you are, however much or little you have, you can change your life and your financial future beginning today.

People all over the world have contacted me to let me know that they have either made more money as a result of using my system or they now feel they are living a richer life in every way. 

You can watch a video where we do some thought experiments, techniques, that help you make more money and have a richer life in every sense. Also you can listen to a hypnotic trance here at MailOnline for the next seven days to programme your mind to think rich. 

When I talk about ‘being rich’, I will be talking about one thing:

Being rich is living your life on your own terms – according to your possibilities, not your limitations.

Stop for a moment and really imagine how your life would be if you were already rich – if you were living life on your own terms, following your possibilities and not your limitations:

  • How would you spend your time?
  • Who would you spend it with?
  • What kinds of things would you think about?
  • How would you be on a daily basis?
  • What would you do?
  • What are the most important things you would have in your life?

Some people are surprised that their answers are not that different to what they are experiencing now. If that’s you, congratulations – you are already rich!

One of the most important things I learned early on in my study of wealth is that you can’t necessarily spot the richness of a person’s life by the car they drive or the size of their bank account.

Rich thinkers are not necessarily the best educated or most naturally gifted people you will meet, though some of them are – they simply think differently about money than most of society. They realise that making money is neither a mysterious process nor a cosmic reward – it is just a skill, like learning to juggle or riding a bike.

But aren’t rich people just luckier than everyone else? First off, there are no ‘rich people’ or ‘poor people’ – rich thinking leads to a rich life, no matter how much money you have in the bank. And as for the question of luck, the scientific research shows that’s not so. 

A recent American university study into the effects of what is called ‘proactive personality’ revealed that those individuals who identify opportunities and act upon them make more money, get promoted more often are happier in their work. In other words, we create our own luck by the way we think, feel and act in the world. As World Series winner Earl Wilson once said, ‘Of course success is a matter of luck – just ask any failure!’

So what is it that gives money its emotional power? One answer is that we do. And one way we do it is by giving those pieces of metal or paper, or even numbers on a piece of paper, MEANING.

Sometimes we do this literally, as in ‘this paycheque = my phone bill’ or ‘this £5 note = lunch’, so if we lose the £5 note, in our minds, we’ve just lost our lunch.

Often, the meaning is even more metaphoric. ‘Money is freedom of choice’ or ‘money is love made visible’ or even ‘money is the root of all evil.’

Here’s why this is so important:

Whatever meaning you are attaching to money is either drawing it closer or pushing it away.

Whatever negative story about wealth you have told yourself in the past, it’s time to let it go 

So what is money really?

Whatever we make it up to be.

Here are some of the most common beliefs people hold that keep them from creating an abundance of money in their lives:

  • Money corrupts
  • There is not enough money to go round
  • I don’t want to make money because I’m scared that I will lose it

In order to question some of your own limiting beliefs about money, do this simple exercise, money is simply a tool we can use to make our lives easier and reach our goals faster. Therefore what is true about money must be true about other tools as well…


Most of us have inherited a mixed bag of positive and some negative beliefs about what having more money in our lives would mean. These beliefs in turn effect how much money we will allow ourselves to have.

For example, how do you react when you read these statements?

  • I deserve money
  • Money can come to me easily
  • There’s more than enough to go round
  • It’s OK for me to be rich

If they feel comfortable to you as you read them – as obvious and true as saying ‘the sky is blue’ – chances are you are already living a fairly rich life. If they feel uncomfortable, untrue, or even unforgivable, you’ve just uncovered one of the real blocks to a lifetime of wealth and freedom.


Many of my clients answer with things like this:

  • You’ll never amount to anything 
  • Shame on you – why can’t you get anything right?
  • It’s a good thing you’re beautiful, because you aren’t smart enough to make it on your own

There is a long list of beliefs and stories people use to keep themselves away from wealth. Maybe you’ve thought that

if you became rich you’d change as a person, or you’d become a target, or you would lose your friends. Perhaps you’ve been telling yourself that you won’t be able to handle the pressure, or that you don’t really care that much about money anyways.

Many people have been taught things like ‘the Bible says ‘Money is the root of all evil”. What the Bible actually says is ‘The love of money (or according to some scholars, ‘lust for money’) is the root of all evil’ – that is, the pursuit of money for it’s own sake, as a commodity to be hoarded.

Here’s the key:

Whatever negative story about wealth you have told yourself in the past, it’s time to let it go.

There’s a saying in the world of computer programming:

Garbage in = Garbage out

Your mind is like a computer, but it’s only as useful as the programmes that it’s running. And those programmes are made up of your most frequent thoughts and most tightly held beliefs. This is why it is so important to let go of any unconscious ideas you may still be carrying from your childhood about why money is bad or that you’re not good enough to have it.

The more comfortable you become with the wealth of others, the faster your own wealth will grow. Like attracts like 

The unconscious mind is not logical. It doesn’t stop and think about what you want or what’s best for you. It just does whatever it’s been programmed to do. 

In fact, your mind will not allow you to deviate from the programmes that you hold in your unconscious. It will do whatever it takes to prove these unconscious programmes about money to be true.

Several years ago, there was a study conducted into happiness and comparative wealth which was quite revealing. Participants were asked to choose between two scenarios. In the first, they were to be paid $90,000 and their friends and colleagues would all be paid $80,000; in the second, they would receive $100,000 but their friends and colleagues would receive $110,000.

What do you suppose people chose?

If you guessed that they opted for more money, you’d be wrong – an overwhelming majority said they would prefer to have less money as long as it was more than everyone else!

The more comfortable you become with the wealth of others,

the faster your own wealth will grow.

Like attracts like

The scientists who subscribe to this theory hold that our thoughts work like a magnet, and what we focus on consistently becomes ‘attracted’ to us. In music, this is called the principle of ‘sympathetic resonance’. If you have two pianos in the same room and you hit a C note on one piano, you will find that the C string on the other piano will start vibrating at the same rate.

The emotions behind your thoughts determine the speed at which they manifest. You are broadcasting energy all the time. 


  • Spend on a ‘cash-only’ basis
  • Ask yourself questions that heighten your consciousness e.g. Do I really want this or do I just want to feel better?
  • Write down everything you’ve spent immediately after purchasing 

This is attracting and repelling things constantly. This is one reason why the richness of your thinking is ultimately more valuable than the size of your bank balance. Your thoughts are an energy that is both powerful and creative.

Remember our basic rule of thumb:

What you focus on, you get more of.

In this sense, money in the bank acts like a magnet for more money. Not only will you benefit over time from the compounding effect of interest, you will also benefit from the compounding effect of focus.


1. Write down a list of everything that you currently spend money on, from groceries to your mortgage to family holidays.

2. Assign an ‘A’, ‘B’ or ‘C’ to each expense.

3. In future spend money on the A’s and B’s first.

Every time you are thinking about spending money in the future, consider which list the expense should be on and make your decision accordingly!


1. For the next thirty days, put your credit cards away somewhere safe. You are going to be spending on a ‘cash-only’ basis.

2. Before you buy anything, ask yourself a question that will heighten your consciousness around what you are about to spend. Some of my favourites include:

  • Is this an ‘A’, ‘B’ or a ‘C’?
  • Do I really want this or do I just want to feel better?
  • Will spending money on this make me richer or poorer?

3. Immediately after buying something, take out your notebook and write down exactly what you spent, from 30 pence for a packet of crisps to £30 for petrol.

On average, following these three steps will add less than a minute to your purchase time, but I have seen it cut down on the amount people spend by as much as 50%!

Money is one of the rewards you get for adding value to the lives of others.

The emotions behind your thoughts determine the speed at which they manifest 

The more value you add to the world, the more money you will be rewarded with. But not all value is created equal. There are essentially three factors which affect your ability to make money from adding value:

  • Uniqueness is whatever makes your product or service different from what’s already out there. It’s also about exclusivity – what your clients or customers can only get from you
  • Scope is the number of people you are able to impact with your offerings. Generally speaking, the more lives you add value to, the more money you will make
  • Impact refers to the amount of value you are adding to someone’s world. Making a significant difference to someone’s business, relationships and life will generally be rewarded at a higher rate than giving them a cup of coffee in the morning

The more unique your offering, the more people it can reach and the more it can impact them, the more money you will make. This is why a movie star can make more money than a teacher – while the impact of a teacher can be far greater on the 30 or so people he or she impacts each year, the movie star adds a unique value to millions and is rewarded accordingly.


One thing which distinguishes the millionaire’s and billionaire’s I have met from the vast majority of people is that they are continually asking themselves what I call ‘wealth creating questions’ and taking the time to answer them. An example of a wealth creating question is this:

What unique product or service would I like to provide which will be of massive value to the world?

These kinds of questions make your brain sort for wealth creating information and put you in a more resourceful state. If you are not happy with the answers you are getting back, you can either change the question or keep asking until you are. Your brain will keep searching for you until a useful answer has been found. You might need to do this once or for several days before you get an answer that just clicks, that fires you up with enthusiasm.


Check to see how many of these 80/20 patterns are present in your own life:

  • 80% of your results come from 20% of your efforts
  • 80% of your job satisfaction comes from 20% of your work
  • 80% of the wear on your carpets takes place on 20% of the area
  • 80% of the time you wear 20% of your clothes
  • 80% of your rich feelings come from 20% of your experiences

To make lots of money, you don’t have to be academically smart – a quick look at the biographies of the Times 100 Rich List will confirm that. You just need to ask smart financial questions, and you need to keep asking them until you get the answer you need.

You may not get an answer straight away, which is why you keep asking. The human mind is infinitely creative, just think about all that exists in the world, all the art, science, technology, business, all created by the human mind. 

Stop for a moment and really think about these wealth creating questions, ask them order and over again: How can I add value to the lives of others and most easily make money ? What will people pay for that I can easily and happily provide them with? What are the ways can I most easily and enjoyably reach financial freedom?

What would I love to create that people would love to give me money for? Spend the next few days asking yourself those questions over and over again.

I often ask people ‘if you won the lottery, what would you change?

For example, would you change your friends? Would you change what you watch on TV? Would you change your job? Would you change your hobbies? Would you change your Car?

Any of the questions that you answered ‘no’ to is where you are already living rich.

Here’s an exercise which will help you to interrupt your patterns by changing the habitual questions you ask yourself. Be sure to take the time to not only ask these questions, but also to answer them.


The 19th century economist Wilfrid Pareto was the first to discover that approximately 80% of the world’s wealth was concentrated in the hands of only 20% of the world’s population. While this was startling in and of itself, what was even more remarkable to him was that this ’80/20′ rule seemed to hold true in nearly every area of our lives.

Although the numbers are rarely this exact, here are some of the ways statisticians have recorded the impact of the ‘Pareto principle’ in our society today:

  • 80% of the loss value of all crimes comes from 20% of the criminals 
  • 80% of all car accidents are caused by 20% of the motorists
  • 80% of divorces involve only 20% of married people (many people divorce multiple times)

Today, many of the world’s leading corporations are using this principle to increase efficiencies, maximise profits and produce more with less.

Check to see how many of these 80/20 patterns are present in your own life:

  • 80% of your results come from 20% of your efforts
  • 80% of your job satisfaction comes from 20% of your work
  • 80% of the wear on your carpets takes place on 20% of the area
  • 80% of the time you wear 20% of your clothes
  • 80% of your rich feelings come from 20% of your experiences

What is so amazing about this principle is that once you begin noticing it, you will see it everywhere. And once you begin acting on it, you will be able to sort for where the money making and happiness opportunities are in your life with an almost scientific precision.

I began to apply the Pareto principle in my personal life. By continually focusing on the 20% of activities and friends which brought me 80% of my pleasure, satisfaction and meaning, I was able to experience far more happiness in far less time than ever before.

While the numbers will not always work out in these exact proportions, the thing to realize is that not all opportunities are equally valuable and not all activities are equally worthwhile. By removing high effort/low reward activities and people from your life and focusing your energy instead on those things which require less effort but bring in a far greater reward, you can continually re-focus your priorities with a laser-like intensity.

You will find moving forward with less effort and more income, less busy work and more time, and perhaps best of all less stress and more freedom than ever before.


Having worked as a therapist for over 20 years, I am continually struck by the general lack of joy in people’s lives. Some people experience hardly any good feelings during the course of a day. Because that’s what they are used to, they think it’s natural. What I point out to them is that a lack of joy in life isn’t natural – it’s normal. But ‘normal’ is just another way of saying ‘what usually happens’. In parts of the world, poverty is ‘normal’. Children dying of hunger is ‘normal’. Cruelty to animals is ‘normal’.

The point is, ‘normal’ doesn’t mean good, and it certainly doesn’t mean ‘natural’. Natural is what you’re designed for – and simply put, human beings are designed for happiness!

Because feeling rich, joyful and happy are neuro-physiological states, they operate according to our basic principle

You get more of what you focus on in life.


So use these techniques to focus your mind on creating a richer life.

  • I Can Make You Rich is published by Bantam Press. For more information go to Paul McKenna’s website.