Netflix chief content officer Ted Sarandos raised thousands of dollars for former President Barack Obama, who appointed Sarandos’ wife, Nicole Avant, as ambassador to the Bahamas.
Former President Barack Obama and First Lady Michelle Obama announced Monday they had entered a multi-year producing partnership with the online streaming service.
Sarandos and Avant bundled nearly $600,000 in contributions to Obama during the 2012 presidential campaign, the New York Post reported.
Sarandos helped broker the deal, the Post reported, which is said to worth up to $50 million to the former first couple.
The Netflix COO and his wife are longtime friends of the Obamas. Avant serve as ambassador to the Bahamas from 2009 to 2011. It’s common for presidents of both parties to appoint big donors to ambassadorial positions.
Avant’s father, Clarence, a music executive, also bundled nearly $450,000 for Obama’s presidential campaigns, the newspaper reported.
The Obamas plan to deliver a ‘diverse mix of content’ that could range from scripted and unscripted series to documentaries and features as part of their package.
And their content will not be exclusive to American subscribers. Netflix has promised their projects will be available to all 125 million members in 190 countries.
Barack and Michelle Obama officially announced on Monday that they have entered a multi-year producing partnership with Netflix
Netflix chief content officer Ted Sarandos and his wife Nicole Avant raised thousands for Barack Obama’s presidential campaign and she served as ambassador to the Bahamas.
The Obamas have created Higher Ground Productions, the company under which they will produce content for Netflix.
Obama reportedly told associates he does not plan to use his new platform to attack Donald Trump or fight against Fox News, according to the New York Times.
Instead the former president plans to highlight those who are ‘able to promote greater empathy and understanding between people’.
‘One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,’ Obama said in a statement.
‘That’s why Michelle and I are so excited to partner with Netflix.’
Barack and Michelle plan to deliver a ‘diverse mix of content’, that could range from scripted series to documentaries and features
‘We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between people, and help them share their stories with the entire world.’
Michelle also highlighted that she hopes she and Barack can use their new platform to help open minds and hearts.
Ted Sarandos, Netflix’s chief content officer, said the company was ‘incredibly proud’ to have the Obamas on board
‘Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,’ she said.
‘Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.’
Ted Sarandos, Netflix’s chief content officer, said the company was ‘incredibly proud’ to have the Obamas on board.
‘Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures,’ he said in a statement.
‘[They] are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.’
News that the Obamas were in negotiations with Netflix first broke in March.
The Obamas signed a joint $65 million book deal with Penguin Random House in March for their respective memoirs.